Strategic Partnership Manager

8 hours ago

Brisbane, Queensland, Australia beBeeSponsorship Full time $100,000 - $130,000
Sponsorship Specialist Role

Key responsibilities of this role include strengthening and differentiating a portfolio of brands through innovative external sponsor partnerships and engagement strategies that support the business.

  • Reach and exposure in priority markets, brand consideration, appeal and competitor differentiation.
  • Attract and deepen relationships through integrated brand engagement and experiences.

More specifically, you will:

  • Contribute to commercial outcomes through strong brand alignment to the sponsorship portfolio.
  • Support the optimal leverage of the sponsorship portfolio through operational excellence in innovation, planning, delivery and measurement.
  • Assist in managing day-to-day operations of sponsorships and third-party partners, agencies and suppliers to deliver sponsorship programs.
  • Lead on ticketing and hospitality program and delivery across a wide stakeholder group.
  • Drive strong working relationships with marketing peers, internal stakeholders and partners.
  • Maintain a deep understanding of brand and customer needs, behaviours, interests for priority segments, connecting with customers where they are most engaged and passionate.
  • Implement contractual benefits for all key sponsorship assets.
  • Assist to plan, brief, develop and execute sponsorship leverage campaigns across paid, owned and earned channels.
  • Influence marketing stakeholders to deliver market-leading sponsorship and leverage programs and experiences in alignment with brand propositions and campaigns.
  • Assist with planning and activation across sponsorship partners/third-party providers, media and events (including event response) where required.
  • Demonstrate test and learn methodologies with a commitment to effective measurement and program optimisation.
  • Assist in reporting on sponsorship campaign results, ROI and share learnings with the wider marketing team.
  • Leverage internal and external research, competitive and industry intelligence to ensure activities are current, fluid and two-way with customers/communities.
  • Assist where required in the continuous review of sponsorship strategy to identify synergies, gaps, overlaps and divestment strategies (in line with supporting brands to keep, get and grow customers).
  • Support on commercial negotiations with external partners to secure opportunities at fair value and relevant benefits, while maintaining a strong positive reputation for the business.
  • Contribute when required to written/verbal sponsorship strategies to stakeholders and senior management.
  • Contribute to the management of sponsorship budgets, invoice processing and monthly forecasting to deliver target cost base.
  • Adhere to and execute robust program governance – legal, data, brand alignment, risk etc.
  • Respond to internal and external sponsorship requests.
  • Role model the company's Behaviours and Code of Conduct.

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