Marketing Strategist

2 days ago

Sydney, New South Wales, Australia beBeePerformance Full time $120,000 - $140,000
Lead Performance Marketing Strategist

The ideal candidate will have a proven track record of driving user acquisition, engagement, and lead generation through hands-on strategy development and execution of paid digital media campaigns.

This pivotal role shapes our broader growth as you develop structured experimentation roadmaps and provide data-backed strategic insights to optimise marketing investments and stay on top of the latest trends and innovations in performance marketing.

Key Responsibilities:

  • Develop and optimise full-funnel performance marketing strategies across Google, Meta, Bing, and Nine networks (including retargeting).
  • Own and deliver on core performance KPIs (CPLs, CPAs, CPCs, Conversions).
  • Collaborate with external media agencies and internal stakeholders for campaign planning, execution, and optimisation.
  • Manage budget forecasting across all channels and product types.
  • Build and maintain reporting dashboards using GA4, Looker Studio, and other analytics/attribution tools.
  • Manage conversion tracking and tag implementation (Meta Pixel, GTM, Google Ads) for accurate attribution.
  • Drive asset optimisation through briefing, feedback, and testing with creative teams.
  • Monitor market trends and emerging tools to test new platforms and strategies for performance upside.

Requirements:

  • 3 to 5+ years of hands-on experience in performance marketing, with a proven track record managing paid acquisition campaigns across key paid platforms such as Meta and Google.
  • Mastery of digital marketing and analytics toolkits, including GA4, Google Ads, Meta Ads Manager, Microsoft Bing, Looker Studio, Google Tag Manager, and Microsoft Excel.
  • Deep understanding and application of performance marketing methodologies, including multivariate testing, full-funnel targeting, incremental lift studies, and campaign lifecycle management.
  • Well-rounded knowledge across performance media channels: search (SEM), paid social, programmatic, app store advertising, and affiliate ecosystems.
  • Strong commercial acumen with the ability to manage budgets, hit performance targets, and execute flawlessly at scale.

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