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Lifecycle Marketing Professional

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $136,000 - $163,000
Lifecycle Marketing Manager

We're looking for a seasoned lifecycle marketing professional to lead the development and execution of personalized email marketing strategies that drive user activation and long-term product adoption.

The ideal candidate will have 5+ years of experience in digital lifecycle or email marketing, with a proven track record of driving measurable business impact.

  • Develop and execute data-driven email marketing campaigns that guide users through their product journey.
  • Innovate and experiment on how to support users in adopting AI features in partnership with product, product marketing, and education teams.
  • Collaborate with creative teams to create compelling content and visuals that drive engagement and conversion.
  • Analyze and share insights on campaign performance to inform future marketing strategies.

About you:

  • Digital lifecycle or email marketing experience with a focus on product adoption strategies.
  • Strategic and data-driven approach to marketing with a proven track record of driving business results.
  • Expert knowledge of email marketing tools and end-to-end email marketing process expertise.
  • Cross-functional leadership and stakeholder management skills.
  • Ability to thrive in ambiguous environments and adapt to new technologies.

What We Offer:

  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.
  • A collaborative team culture.

About Us:

We're committed to building diverse and inclusive teams that reflect the communities we serve.