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Senior Marketing Strategist
3 weeks ago
We are seeking an experienced marketing leader to drive user engagement and retention on our cryptocurrency exchange platform.
- Develop a strategic framework to convert initial activity into consistent engagement and long-term value.
- Collaborate with cross-functional teams to identify key user segments and develop targeted lifecycle approaches.
The ideal candidate will have 5-8+ years of experience in growth, lifecycle, or product marketing, with a strong record in fintech, crypto, or trading-related industries.
- Strong understanding of the Australian cryptocurrency user base, behaviour patterns, and regulatory environment.
- Demonstrated ability to design and deliver user engagement strategies that align with compliance and localisation needs.
As a Senior Marketing Strategist, you will be responsible for driving awareness and adoption of key features relevant to the local user base, as well as analysing user behaviour through various analytics platforms.
The successful candidate will have excellent communication skills, with the ability to provide market insights to influence product development and retention mechanics.
Requirements:- Proven track record in developing and executing lifecycle strategies that drive user engagement and retention.
- Experience working with cross-functional teams to drive business outcomes.
- Strong analytical skills, with the ability to interpret data and make informed decisions.
This is an exciting opportunity for a highly motivated and experienced marketing professional to join our team and contribute to the growth and success of our business.
What We Offer:- A dynamic and supportive work environment.
- Ongoing training and development opportunities.
- A competitive salary and benefits package.
