Strategic Marketing Insights Analyst

3 days ago

Melbourne, Victoria, Australia beBeeAnalyst Full time $90,000 - $120,000
Key Role in Marketing Strategy

This role is responsible for bridging marketing activities with commercial performance. As a key partner to the Marketing team, you will shape how we measure, analyse and optimise marketing initiatives.

You will work across various marketing channels, loyalty programs, online transactions and promotional activities, providing data-driven insights to improve campaign effectiveness, customer engagement and ROI. With your expertise in retail and finance, you will refine marketing strategy and drive positive commercial outcomes.

Responsibilities:
  • Analyse marketing campaigns across multiple channels, tracking reach, frequency, impressions, click-through, engagement and sales impact.
  • Combine datasets to produce actionable insights for marketing and merchandising, including product category performance, profit and return.
  • Support customer segmentation, loyalty analysis and targeting strategies.
  • Evaluate promotional uplift and recommend opportunities for improvement.
  • Build models to assess campaign ROI, discount effectiveness and spend efficiency.
  • Develop dashboards and reports using Excel, Power BI or similar tools.
  • Collaborate with marketing, merchandising, digital and finance teams to align insights and strategy.
Requirements:
  • 3–5 years' experience in a commercial or business analyst role, ideally in a retail environment.
  • Finance or accounting background (qualified or Big 4 consultancy experience highly regarded).
  • Strong analytical skills with ability to manage large datasets and translate them into clear recommendations.
  • Proficiency in Excel; experience with BI tools such as Power BI or Cognos.
  • Ability to write and interpret code for data manipulation and analysis (e.g. SQL, Python or R) is desirable but not essential.
  • Understanding of digital marketing metrics and loyalty program analytics.
  • Ability to explain complex data to both technical and non-technical stakeholders.
Benefits:
  • Flexible work environment and flexibility options.
  • Additional annual leave beyond standard entitlements.
  • Well-being days and volunteer day annually.
  • Access to learning, development and career growth opportunities.
  • Paid parental leave for primary carers.
About the Opportunity:

Join our company and contribute to a supportive and inclusive workplace culture. Experience a fast-paced environment focused on building relationships with diverse partners and customers. Be part of adaptable, high-performing teams and drive positive commercial outcomes.

  • Insights Analyst

    3 weeks ago

    Melbourne, Victoria, Australia Gravitas Limited Full time

    Add expected salary to your profile for insightsGravitas is a data-driven Customer Value Management (CVM) and loyalty business specialising in personalised growth strategies within the retail media ecosystem. Our flagship product, Engage360, enables brands and retailers to leverage AI-driven insights to enhance customer engagement and drive incremental...

  • Insights Analyst

    3 weeks ago

    Melbourne, Victoria, Australia Gravitas Limited Full time

    Add expected salary to your profile for insightsGravitas is a data-driven Customer Value Management (CVM) and loyalty business specialising in personalised growth strategies within the retail media ecosystem. Our flagship product, Engage360, enables brands and retailers to leverage AI-driven insights to enhance customer engagement and drive incremental...

  • Strategic Market Insights Professional

    3 days ago

    Melbourne, Victoria, Australia beBeeCommercialAnalyst Full time $90,000 - $130,000

    Job Title: Commercial AnalystWe are seeking a highly skilled and analytical individual to join our team as a Commercial Analyst – Marketing. This is an exciting opportunity for a talented professional to leverage their expertise in data analysis, commercial performance, and marketing strategy to drive business growth.The successful candidate will be...

  • Strategic Insights Analyst

    1 day ago

    Melbourne, Victoria, Australia beBeeCommercial Full time $110,000 - $120,000

    Key Commercial Insights Analyst RoleThis is an exciting opportunity for a commercially focused Key Commercial Insights Analyst to join our organization. As a key member of the finance team, you will be responsible for providing meaningful commercial insights that drive business growth and profitability.The successful candidate will have strong analytical...

  • Data Analyst

    2 days ago

    Melbourne, Victoria, Australia beBeeStrategic Full time $108,000 - $144,000

    Job Title:Data Analyst - Strategic InsightsAbout the RoleThis role sits at the intersection of data science, people experience and business strategy. As a Data Analyst in this position, you will focus on maintaining critical dashboards, exploring new data sourcing and insights that support initiatives related to our most valuable asset: our people.Main...

  • Insights Analyst

    6 days ago

    Melbourne, Victoria, Australia Myer Full time

    Join to apply for the Insights Analyst role at MYERJoin to apply for the Insights Analyst role at MYERFrom humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.Myer is a place for finding life-long friendships, a safe space with a big...

  • Business Insights Analyst

    7 days ago

    Melbourne, Victoria, Australia beBeeBusiness Full time $100,000 - $130,000

    Job Title: Business Insights AnalystThe role of Business Insights Analyst is to drive strategic decision-making across Marketing through the effective use of advanced analytical techniques and data-driven insights.Develop and lead the implementation of data analysis and interpretation strategies to support business objectives.Collaborate with stakeholders to...

  • Strategic Workforce Insights Analyst

    2 days ago

    Melbourne, Victoria, Australia beBeeWorkforce Full time $114,495 - $154,995

    Role OverviewAs a Strategic Workforce Insights Analyst, you will play a pivotal role in transforming people-related data into actionable insights that drive strategic workforce decisions. You will be part of the People Experience (HR) Insights team, responsible for building and maintaining a data warehouse and visualizations that deliver high-quality,...

  • Market Analyst

    3 weeks ago

    Melbourne, Victoria, Australia Paper Australia Pty Ltd Full time

    Select how often (in days) to receive an alert:Market AnalystOpal is one of Australasia's leading packaging and paper companies. We manufacture goods that you see, touch and use every day and our customer base includes some of the biggest names in FMCG, Retail, Fresh Produce and Quick Service Restaurants.Discover the Opportunity…We're looking for a driven...

  • Market Insights Specialist

    13 hours ago

    Melbourne, Victoria, Australia beBeeData Full time $160,000 - $180,000

    Market Analyst Job DescriptionAbout the Role:The Market Analyst will play a crucial role in enabling data-driven decision-making across marketing and sales functions. This position involves gathering, analysing, and interpreting market data to uncover insights, evaluate performance, and identify opportunities for sales and marketing initiatives that drive...