Insights Analyst

2 weeks ago

Melbourne, Victoria, Australia Gravitas Limited Full time

Add expected salary to your profile for insights

Gravitas is a data-driven Customer Value Management (CVM) and loyalty business specialising in personalised growth strategies within the retail media ecosystem. Our flagship product, Engage360, enables brands and retailers to leverage AI-driven insights to enhance customer engagement and drive incremental revenue growth. Our core purpose is accelerating customer value management, engagement, and performance by delivering data-driven insights that drive loyalty and business outcomes.

The Position

The Insights Analyst plays a key role in translating customer data into strategic marketing insights that drive performance within our client, one of Australia's favourite retailers. Using SQL as your core skill, you will extract and analyse data from customer data platforms to uncover trends, segment opportunities, and inform campaign personalisation. By synthesising insights from multiple sources, you will provide insights that fuel customer acquisition, retention and growth.

Responsibilities

Use SQL to access, transform, integrate and analyse customer data from across the client enterprise.

Understand how customers use and experience products and services and how this translates into data via business systems

Interrogate available data to develop customer insights and meaningful reporting that is strategically aligned and relevant to the business

Partner with clients to identify and pursue opportunities to increase value from the customer base based on available data and insights, interrogating data in detail whilst also maintaining sight of the broader strategic goals of the business

Support and contribute to key analytics projects, including engaging with stakeholders to define and agree the project scope, milestones and deliverables

Apply experiment design approaches to Test & Learn campaigns to identify what drives the best result and evaluate campaign effectiveness

Prepare minimum sufficient documentation and evidence for insights

Communicate insights to stakeholders in a clear and compelling way to support an understanding of key data and insights and the implications for marketing

Make recommendations regarding how customer insights can be translated into specific customer campaigns, offers and experiences

Mandatory skills and experience required

Minimum of 3 years' experience as an Insights Analyst or similar role

Strong technical skills in coding in SQL and working with Relational Databases to manipulate data (Salesforce or similar)

Strong written and verbal communication skills

Is a self-starter, proactive and comfortable working remotely.

Experience establishing processes to build and run marketing campaigns would be advantageous

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as an Insights Analyst? How many years' experience do you have using SQL queries?

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