APAC Expansion Strategist

5 days ago

Sydney, New South Wales, Australia beBeeStrategy Full time $180,000 - $220,000
Expansion Strategist, APAC

As a key member of our international team, you will be responsible for guiding the strategic direction and operational execution of our expansion in the Asian-Pacific region. Your primary goal will be to lead a team focused on priority markets in the region, hire and manage local agencies, and collaborate with cross-functional teams to develop and implement localized go-to-market strategies.

Key Responsibilities:
  • Create and execute comprehensive marketing plans that drive business growth and customer acquisition.
  • Build and manage relationships with local partners, vendors, and customers to ensure successful collaboration on marketing initiatives.
  • Develop and implement cultural relevance strategies through community and culture programs.
  • Lead the planning and execution of product launches in new markets without an existing presence.
  • Manage agency partners to deliver high-quality work on time and within budget.
Requirements:

To succeed in this role, you will need a strong track record of broad-based marketing experience in consumer tech or related industries. You should have a proven ability to launch products in new markets, manage agency partners, and drive business growth through effective marketing strategies.

Preferred Qualifications:
  • 7-10+ years of marketing experience in consumer tech or related industries.
  • Success launching products in new markets without an existing presence.
  • Experience managing agency partners.
  • Extensive knowledge across digital and traditional marketing channels.
  • Ability to understand product market fit, competitive insights, customer behavior, consumer media consumption trends, and consumer insights.
  • Understanding of localization and its impact on go-to-market plans.
What We Offer:

We provide a range of benefits and perks to support your personal and professional growth, including flexible paid time off, fertility and adoption benefits, equity plan for all employees, education reimbursements, and 6 global employee resource groups.

About Our Commitment:

At Company Name, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We strive to create a diverse and inclusive workplace where everyone feels valued and supported.

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