Strategist for Customer Growth

4 days ago

Melbourne, Victoria, Australia beBeeExperience Full time $130,000 - $140,000
Customer Experience Strategist

As a Customer Experience Strategist, you will play a pivotal role in driving business growth by crafting and executing segment, journey, and recruitment strategies that resonate with our target audience.

Key Responsibilities:

  • Develop and implement comprehensive audience planning and customer insights initiatives across various channels to optimize student recruitment, application, and onboarding processes.
  • Provide strategic leadership and oversight of cross-functional teams spanning content, paid media, web, and digital to ensure seamless execution of marketing campaigns.
  • Design and manage customer-specific journey mapping and process discovery, aligning with market intelligence, product, and recruitment teams on strategy development and prioritization.
  • Collaborate with the Director of Marketing to develop product/interest area CVPs that drive insight-led marketing strategies and compel action.

Requirements:

  • Relevant degree in marketing, business, management, design, or a related field, accompanied by extensive experience, or an equivalent combination of knowledge, training, and experience.
  • Demonstrated ability to leverage customer data and insights for integrated marketing efforts.
  • Specialized understanding and experience with buyer behavior and segmentation practices, including customer journey mapping and audience personas.

Benefits:

  • 17% employer contributed superannuation
  • On-site childcare facilities
  • Flexible work arrangements
  • Discounts for staff and their family members to study La Trobe courses

Additional Information:

  • The ideal candidate will possess excellent program development and implementation skills, as well as the ability to contribute to strategic planning.
  • Able to thrive in a dynamic environment and adapt to changing priorities.

La Trobe University is committed to creating a diverse and inclusive workplace. We welcome applications from underrepresented groups.

Apply online with your cover letter and resume.

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