User Acquisition Marketing Lead

1 week ago

Melbourne, Victoria, Australia beBeeAcquisition Full time $120,000 - $140,000

Enhance Mobile Acquisitions through Innovative Strategy


As a Senior User Acquisition Manager, you will play a pivotal role in scaling user acquisition campaigns and driving measurable growth. Your expertise in mobile advertising will be instrumental in developing and managing performance marketing campaigns across key platforms. You will refine targeting strategies, improve ROI, and unlock new opportunities for growth by bringing a data-driven mindset to the table. In this role, you will have the opportunity to explore additional channels, experiment with innovative acquisition strategies, and contribute to shaping the future of our customer acquisition framework. Key responsibilities include developing, launching, and managing user acquisition campaigns, optimizing audience targeting and bidding strategies, collaborating with the core team to improve user experience, and innovating with event structures and advanced bidding techniques. If you are passionate about media buying and thrive in a fast-paced environment, we would love to hear from you.
Key Qualifications:
• Over 4/5 years of experience in mobile advertising, with a strong focus on user acquisition.
• Demonstrated success managing paid mobile marketing campaigns across platforms, including networks like IronSource.
• Hands-on expertise in working with Mobile Measurement Partners (MMPs) such as Appsflyer or Adjust.
• Proven skills in App Store Optimization (ASO) to improve discoverability and download rates.
• A data-driven approach, with experience analyzing large datasets and delivering actionable insights through clear reporting.
• In-depth knowledge of mobile attribution and performance tracking methods.
• A proven history of managing large-scale, high-budget campaigns across diverse advertising networks.
• A passion for mobile apps, staying up-to-date with the latest trends and innovations in the app ecosystem.

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