User Growth Specialist Melbourne Hot

7 days ago

Melbourne, Victoria, Australia Fantuan Full time

Fantuan was founded in Vancouver, Canada in 2014.
As a global leading internet-based lifestyle service platform, Fantuan leverages technological innovation to bridge the gap between users and merchants, helping users better explore local life.
Fantuan provides convenient services such as food delivery, grocery delivery, and group buying, while continuously expanding its business scope.Currently, Fantuan operates in major cities across Canada, the United States, Australia, and the United Kingdom, offering more convenient, efficient, and intelligent services to overseas Chinese communities and global consumers.
Staying true to its mission of "Making life easier-Fantuan is all you need," the company was recognized by Deloitte as one of Canada's 50 fastest-growing tech companies in both 2022 and 2023.
Responsibilities Assist in the implementation and execution of marketing campaigns with strong data-driven thinking and a clear sense of goals; accurately identify industry trends and provide timely feedback on market movements.Operate and manage user communities by engaging deeply with users to understand their needs and willingness to use the product.
Optimize content and campaigns based on user profiles to cultivate a highly engaged user base.Segment users through strategic planning, design targeted campaigns, and take ownership of results.
Focus on user acquisition, retention, and activation by analyzing campaign performance and proposing actionable improvements.Identify and establish close partnerships with high-quality, efficient promotional channels to drive user acquisition and brand visibility.Optimize platform page configurations to ensure visual consistency and enhance click-through and conversion rates.Plan and execute offline marketing initiatives, including collaborations with local partners, street promotions, and joint events, to increase platform exposure and user growth.
Requirements Basic understanding of H5 configuration.Bachelor's degree or above, preferably in Marketing, Media, or Journalism.Minimum 2 years of experience in marketing or new media is preferred.Strong communication and logical thinking skills, with solid negotiation and writing abilities.Strong learning ability and self-motivation, with the capacity to work well under pressure.Proactive and innovative, with an entrepreneurial mindset, willingness to embrace challenges, strong team spirit, and a strong sense of responsibility.

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