Senior Performance Marketing Lead

1 week ago

Melbourne, Victoria, Australia beBeeUser Full time $90,000 - $120,000

We're seeking an experienced Senior Manager for User Acquisition to join our team.

As a key leadership role, you will work closely with our core team to scale user acquisition campaigns and drive measurable growth.

You will be instrumental in developing, managing, and optimizing performance marketing campaigns across key platforms, with an initial focus on Meta (Facebook, Instagram) and Google Ads.

In this role, you will refine targeting strategies, improve ROI, and unlock new opportunities for growth by applying a data-driven mindset and deep understanding of user behavior.

Key tasks include:

  • Developing, launching, and managing user acquisition (UA) campaigns across performance-focused advertising channels.
  • Optimizing audience targeting and bidding strategies to maximize return on investment.
  • Collaborating with the core team to improve user experience and enhance conversion rates.
  • Driving App Store Optimization (ASO) initiatives to boost app visibility and increase downloads.
  • Innovating with event structures and advanced bidding techniques to enhance the efficiency of CPA (Cost Per Acquisition) campaigns.
  • Working closely with the core team to analyze data and evaluate campaign performance.

Required skills include:

  • Over 4 years of experience in mobile advertising, with a strong focus on user acquisition.
  • Demonstrated success managing paid mobile marketing campaigns across platforms, including networks like IronSource.
  • Hands-on expertise in working with Mobile Measurement Partners (MMPs) such as Appsflyer or Adjust.
  • Proven skills in App Store Optimization (ASO) to improve discoverability and download rates.
  • A data-driven approach, with experience analyzing large datasets and delivering actionable insights through clear reporting.
  • In-depth knowledge of mobile attribution and performance tracking methods.
  • A proven history of managing large-scale, high-budget campaigns across diverse advertising networks.
  • A passion for mobile apps, staying up-to-date with the latest trends and innovations in the app ecosystem.
Benefits

Experience a fast-paced, collaborative environment where you can grow professionally and stay ahead of industry trends.

Others

As we expand, you'll have the opportunity to explore additional channels, experiment with innovative acquisition strategies, and contribute to shaping the future of our customer acquisition framework.

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