Marketing Lead

1 week ago

Melbourne, Victoria, Australia Clear Horizon Full time

Full-time (0.8 FTE) considered, Melbourne-based with flexible work arrangements._

**About the role**:
The Growth Marketing Lead drives strategies to increase customer acquisition and retention and increase product and service awareness.

The Growth Marketing Lead's responsibilities:

- Develop and lead growth marketing strategies and activities to help scale the business and meet revenue targets, including identifying, developing and optimising growth channels.
- Lead a small team to achieve marketing results.
- Lead and contribute to market research to identify opportunities and new markets.
- Evaluate progress of sales and marketing targets.
- Develop campaigns for a range of purposes, such as brand awareness or product promotion, and run experiments to optimise campaigns.
- Lead and coordinate the digital marketing, SEO, advertising and social media activity for the business.
- Develop our brand strategy to help meet our brand awareness target
- Liaise with the heads of teams to collaborate on the achievement of revenue targets.
- Contribute to budgets including creating sales pipeline projections.

**About you**:
You will be highly motivated, suitably qualified and have an in-depth knowledge and understanding of sales, growth hacking and marketing. You are looking for an opportunity to contribute to the strategic development and implementation of marketing activities, particularly new strategies to increase brand awareness, create greater reach and grow our overall impact. You have excellent interpersonal, leadership, and communication skills. You are really excited to be joining and leading a small marketing team and you love collaborating with product and development people to design ways to drive user acquisition and retention. You are passionate about contributing to positive social and environmental outcomes and love being involved in work that is constantly evolving. It would be brilliant if you have had experience working in a social enterprise or start-up company, particularly in a venture that was developing digital solutions for good.

**Growth Marketing Lead Requirements**:

- 3-5 years' experience in marketing or sales, with specific experience in contributing to the scaling of user acquisition and revenue in a social enterprise, start-up or early-stage company is preferable.
- Experience in team leadership and collaboration. Experience in leading a small marketing team will be advantageous.
- A bachelor's degree in marketing, business administration, or related field is desirable.
- Experience in the development and/or implementation of brand strategy is preferable.
- Strong analytical, organisational, and creative thinking skills.
- Excellent communication, interpersonal, and customer service skills.
- Knowledge of data analysis and report writing.
- The ability to understand and follow company policies and procedures.
- The ability to work under pressure.

**To find out more**:

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