Senior User Acquisition Strategist

1 week ago

Melbourne, Victoria, Australia beBeeGrowth Full time $120,000 - $180,000

About the Role:

We are seeking a seasoned leader to spearhead our user acquisition efforts, driving innovative strategies that deliver results.

  • Develop and execute comprehensive user acquisition plans across top-performing advertising channels.
  • Optimize audience targeting and bidding tactics to maximize return on investment, leveraging data-driven insights to inform decision-making.
  • Collaborate with cross-functional teams to enhance user experience and boost conversion rates, fostering a culture of continuous improvement.
  • Pioneer App Store Optimization initiatives to elevate app visibility and drive downloads, staying ahead of industry trends and competitor activity.
  • Analyse campaign performance and provide actionable recommendations, ensuring data-driven decision-making and a culture of experimentation.

Your Background:

  • A minimum of 4 years of experience in mobile advertising, with a strong emphasis on user acquisition and growth strategies.
  • Demonstrated success in managing paid mobile marketing campaigns across multiple platforms, achieving impressive results and exceeding targets.
  • Hands-on expertise in working with Mobile Measurement Partners (MMPs), unlocking valuable insights and optimizing campaign performance.
  • Proven skills in App Store Optimization (ASO) to improve discoverability and download rates, consistently delivering high-impact results.
  • A data-driven approach, with experience analysing large datasets and delivering actionable recommendations to drive business growth.

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