Product Marketing Strategist

7 days ago

Perth, Western Australia Micromine Full time

About Micromine

Micromine is a leading provider of innovative software solutions for the mining and technology industries.

Job Summary

We are seeking a highly skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for defining and executing marketing plans that drive adoption, engagement, and revenue growth for our various products.

Key Responsibilities

  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Develop and execute end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
  • Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
  • Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
  • Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
  • Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.

Requirements

  • Senior experience in B2B product marketing.
  • Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
  • Experience in the software / SAAS space is highly desirable.
  • Mining industry experience or exposure is a significant advantage.
  • Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
  • Ability to work collaboratively with cross-functional teams to achieve business objectives.

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