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Growth Marketing Strategist

2 months ago

Perth, Western Australia Stock2shop Full time
About Stock2Shop

Stock2Shop is a cloud-based e-commerce software technology firm that helps wholesalers, distributors, and retailers manage their products online. Our B2B and B2C e-commerce solution integrates various accounting/ERP packages with e-commerce channels and marketplaces.

Job Description

We are seeking an experienced Growth Marketing Strategist to help us design, implement, and scale marketing strategies at Stock2Shop. This is an opportunity to help define and execute on core company growth strategies.

Key Responsibilities
  • Develop and execute marketing strategies to drive user acquisition, engagement, and retention for our business.
  • Collaborate with the CEO and Sales Manager to define our marketing plan.
  • Take ownership and execute on the marketing plan.
  • Monitor the effectiveness of marketing efforts to deliver against agreed KPIs/metrics.
  • Drive strategies that position the Stock2Shop brand and amplify the brand's organic presence to engage an audience and drive organic leads.
  • Oversee the marketing funnel: create, edit, and/or curate content, ads, landing pages, and email.
  • Own the company blog, marketing site, SEO audits, content calendar, HubSpot, PPC, email, and social media.
  • Work with various stakeholders to ensure the company's website remains updated and optimized for search engines.
  • Identify new marketing opportunities and experiment to see which ones improve key metrics.
  • Utilize tools such as HubSpot (CRM) and Google Analytics to monitor key performance indicators.
  • Create or manage ad hoc video content for testimonials, product demos, and promotions.
  • Collaborate with industry partners on co-marketing opportunities.
  • Provide market insight through staying abreast of industry trends, competitor activities, and emerging technologies.
  • Develop and maintain a deep understanding of the Stock2Shop customer and manage client feedback to improve client satisfaction.
  • Collaborate with internal product teams and provide feedback from the marketplace to help shape future development.
Requirements
  • Minimum of 8-10 years proven experience in a similar marketing role, ideally in a B2B software technology company or e-commerce business sales with an emphasis on B2B marketing.
  • Proven track record of supporting customer acquisition, engagement, and retention.
  • Strong track record of consistently meeting or exceeding targets and supporting revenue growth.
  • Experience in inbound and outbound marketing and prospecting in general.
  • Knowledge of SEO best practices and experience with content marketing.
  • Proficiency in paid advertising platforms and social media.
  • Passion, drive, and the desire to be a part of a growing team that makes a difference for both the company and our clients.
  • Exceptional in-person, verbal, and written communication skills.
  • Ability to work collaboratively in an entrepreneurial work environment.
  • Ability to think strategically, with an understanding of e-commerce and the SaaS B2B sales cycle.
  • A good understanding or working knowledge of ERP systems and/or e-commerce would be an advantage.
  • Experience with marketing automation tools, CRM systems, and analytics platforms.
  • Experience in working across international markets and selling to clients overseas would also be an advantage.
  • Bachelor's or Master's degree in business/commerce, marketing, or related field.