Senior Wine Communications Specialist

2 days ago

Sydney, New South Wales, Australia beBeeFine Full time $120,000 - $180,000
Job Description:

Elevate the prestige of our fine wine portfolio globally as a Senior PR Manager.

This role leads strategic planning and execution of global fine wine PR initiatives, collaborating with regional teams, winemakers, and key opinion leaders worldwide to build advocacy and drive brand desirability.

Key Responsibilities:
  • Develop and execute a world-class PR strategy for fine wine brands, securing earned media coverage and building global advocacy.
  • Build strong relationships with wine writers, critics, and lifestyle influencers to amplify the fine wine narrative.
  • Manage global awards strategy and ensure accolades are effectively leveraged across all markets.
  • Create fine wine education tools and mentor regional teams to deepen knowledge and advocacy.
  • Utilize advanced PR measurement tools to track performance and optimize ROI, managing budgets with precision.
Requirements:
  • 7-10 years experience in PR or communications - ideally in wine, luxury, or lifestyle sectors.
  • A strong global network of wine media, gatekeepers, and publication competitions.
  • Deep wine knowledge and genuine passion for the category.
  • Exceptional communication and interpersonal skills.
  • Tertiary qualification in marketing, PR, or journalism.
  • WSET certification and high-level event management skills (desirable).
  • High level VIP event planning & management skills (desirable).

We offer a dynamic, inclusive culture, opportunities for international collaboration, and the chance to work with some of the most exciting brands and people in the industry.

You'll also have access to staff wine allowance, paid parental leave, fast Fridays, loyalty leave, Vinarchy Anniversary Day off, Go Beyond Day, an extensive online learning library, annual flu vaccination program, employee assistance program, exclusive employee discounts with national retailers, and more.

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