Wine Communications Specialist

6 days ago

Sydney, New South Wales, Australia beBeeSenior Full time $150,000 - $170,000
Unlock a dynamic career in wine communications as a Senior PR Manager. This role offers the opportunity to shape the global fine wine narrative and work closely with regional teams, winemakers, and key opinion leaders.About the Position

This is a chance for a confident and creative communicator to make a lasting impact. You will lead the strategic planning and execution of global fine wine PR initiatives, leveraging your deep wine knowledge and passion for storytelling.

Main Responsibilities:
  • Develop and execute a world-class PR strategy for fine wine brands.
  • BUILD relationships with wine writers, critics, and lifestyle influencers to amplify the fine wine narrative.
  • Manage global awards strategy and ensure accolades are effectively leveraged across all markets.
  • Create fine wine education tools and mentor regional teams to deepen knowledge and advocacy.
  • Track performance and optimize ROI using advanced measurement tools.
Key Qualifications:
  • 7–10 years' experience in PR or communications, preferably in wine, luxury, or lifestyle sectors.
  • A strong global network of wine media, gatekeepers, and publication competitions.
  • Deep wine knowledge and genuine passion for the category.
  • Exceptional communication and interpersonal skills.
  • Tertiary qualification in marketing, PR, or journalism.
  • WSET certification (desired).
Why this Role?

You will be part of a dynamic, inclusive culture with opportunities for international collaboration and access to unique wine experiences.

Our team enjoys benefits including paid parental leave, flexible work arrangements, and exclusive employee discounts.

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