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Strategic Fine Wine Communications Lead
3 weeks ago
We are seeking a highly skilled and experienced Senior PR Manager to lead our global fine wine communications efforts, leveraging strong relationships with wine writers, critics, and lifestyle influencers to amplify our fine wine narrative.
Key Responsibilities:- Develop and execute a world-class PR strategy for fine wine brands, securing earned media coverage and building global advocacy.
- Manage global awards strategy and ensure accolades are effectively leveraged across all markets.
- Create fine wine education tools and mentor regional teams to deepen knowledge and advocacy.
- 7–10 years' experience in PR or communications - ideally in wine, luxury, or lifestyle sectors.
- A strong global network of wine media, gatekeepers, and publication competitions.
- Deep wine knowledge and genuine passion for the category.
- Exceptional communication and interpersonal skills.
In this role, you'll be part of a dynamic team that's redefining the wine industry, offering a collaborative culture, opportunities for international collaboration, and access to unique wine experiences.