Senior Content Strategist

2 days ago


Melbourne, Victoria, Australia Bupaoptical Full time
About the Role

We are seeking a highly skilled Senior Content Designer to lead our digital content strategy and create scalable design artefacts. As a key member of our team, you will be responsible for developing and implementing a content-first design culture, collaborating with various stakeholders to deliver seamless content experiences.

Key Responsibilities
  • Lead digital content strategy and create scalable design artefacts
  • Use analytics and customer insights for content optimization and evidence-based recommendations
  • Translate user and business requirements into compelling, inclusive, and accessible experiences
  • Ensure content aligns with Bupa's voice, tone, brand, and design guidelines
  • Coach team members on content creation and provide constructive feedback
  • Implement quality assurance activities and develop a content ownership structure
  • Nurture a content-first design culture and collaborate with stakeholders to deliver seamless content experiences
  • Develop and manage content roadmaps, milestones, and plans
  • Conduct content audits and improve team forecasting
  • Collaborate on SEO strategies to ensure content adheres to best practices
What You'll Bring
  • 5+ years of experience in UX content design or product content design
  • Tertiary qualification in marketing, communications, or a related field
  • Knowledge of information architecture design and distributed authoring models
  • Strong background in using data and research to enhance content performance and drive results
  • Attention to detail, initiative, and organizational skills in a dynamic environment
What's in it for You

As a Senior Content Designer at Bupa, you will have the opportunity to work with a multidisciplinary team, collaborate with various stakeholders, and drive content design and strategy. You will also have access to excellent internal development courses and a supportive, career development environment.

We trust, respect, and consider everyone, knowing your difference will make the difference. We welcome applicants from all cultural backgrounds, genders, and abilities. If you require any adjustments to participate in our recruitment process, please let us know at the time of your application.



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