Content Strategist

2 days ago


Melbourne, Victoria, Australia Anaconda Group Full time
About the Role

We are seeking a highly skilled and experienced Content Strategist to lead our copywriting team and develop compelling content for our eCommerce sites. As a key member of our marketing team, you will be responsible for creating and implementing content strategies that align with our brand voice and marketing goals.

Key Responsibilities
  • Develop and execute content strategies that drive engagement and sales
  • Lead and mentor a team of copywriters to deliver high-quality content
  • Manage performance metrics and set team goals to ensure content quality and consistency
  • Collaborate with cross-functional teams to create integrated campaigns and optimize content performance
  • Stay up-to-date with industry trends and best practices to generate innovative content ideas
Requirements
  • Proven experience in content strategy and leadership
  • Strong portfolio showcasing exceptional writing and editing skills
  • Deep understanding of brand identity and content strategy development
  • Ability to analyze performance metrics and make data-informed decisions
  • Experience leading and mentoring copywriting teams
  • Strong knowledge of content management systems, SEO, and digital marketing best practices
What We Offer
  • Opportunity to work with a leading Australian company
  • Career progression and personal development opportunities
  • A culture that rewards initiative and creativity
  • Benefits including discounts, EAP, and gym membership discounts

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