Customer Insights Specialist
1 week ago
As a leading retail brand, our client is seeking a highly skilled CUSTOMER INSIGHTS SPECIALIST to play a pivotal role in their national loyalty program and data transformation initiative. With a strong focus on digital innovation, they aim to create a seamless, unified customer experience across online and in-store channels.
The ideal candidate will drive advanced data solutions, leveraging a state-of-the-art Customer Data Platform (CDP) to enable sophisticated customer insights and engagement. This role involves shaping membership campaign and communication strategies, nurturing customer loyalty with actionable data.
About the Role
We are seeking a talented Customer Insights Specialist to transform customer data into actionable insights, enhancing loyalty and driving impactful customer experiences. Key responsibilities include:
- Data Reporting: Develop dashboards and analyse metrics like acquisition, retention, and customer lifetime value.
- Campaign Analysis: Use SQL and Power BI to create data visualisations on campaign performance and segmentation for decision-making.
- Data Platform Management: Maintain data integrity within the CDP to support marketing campaigns with accurate data.
- Audience Segmentation: Identify and customise customer segments to boost engagement and conversion.
- Collaborative Engagement: Work with cross-functional teams to align data insights with strategic goals, supporting both short- and long-term objectives.
Key Requirements
- Experience: Background in data analysis in customer insights or marketing analytics, with strong SQL and data visualisation skills within the retail, FMCG or consumer goods industry.
- Technical Skills: Proficient in SQL, Power BI, and CDP management, with expertise in data storytelling and insight generation.
- Analytical: Ability to transform data into actionable insights that support commercial and engagement goals.
- Communication: Skilled at presenting complex data in clear, visual formats for stakeholders.
- Cultural Fit: Team-oriented, adaptable, and analytical, thriving in a collaborative, fast-paced, and innovative environment.
Benefits
- Salary: $85,000 - $110,000 per annum, depending on experience.
- CBD office location with a hybrid working model.
- Real training and development opportunities.
- Employee product discounts.
- Paid parental leave.
- EAP Support.
- Discounted products.
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