Customer Data Insights Specialist
4 weeks ago
About the Role at JB Hi-Fi
The purpose of this role is to produce, analyse, and interpret customer and marketing campaign data, providing actionable insights that drive quality business decisions. This includes optimising membership program and campaign performance to enhance customer experience.
Key Responsibilities:
- Data Insights & Reporting: Evolve membership program reporting, providing ongoing insights on performance and value to the business. Monitor key performance indicators (KPIs) related to customer behaviour and value metrics – acquisition, retention, customer lifetime value.
- Customer Data Platform Administration & Data Integrity: Administration of user access and data management of data in marketing platforms. Ensure data governance requirements are maintained.
- Segmentation Management: Identify cohorts in which we can improve engagement and increase value. Create segments within our data and marketing platform for highly targeted and personalised campaigns.
About You
To be successful in this role, you will need 5+ years of experience in a similar role, a degree or postgraduate qualifications in Marketing, Business, Statistics, or a related field, and proven experience in data analysis, preferably in a Customer Insights or Marketing Analytics role.
Advanced level of SQL, strong hands-on experience working with data and applying profiling and exploratory analysis techniques to large data sets to extract meaningful insights and recommendations. Ability to apply visual storytelling techniques to present the key insights inferred by the data.
Hands-on experience using and managing Customer Data Platforms (CDP) or similar platforms, experience working with internal Data Analytic teams to gain access to and work with centralised data capabilities in support of Marketing and Customer Data Requirements.
Strong experience with Data Analytic Platforms and reporting visualisation tools (Power BI).
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