Customer Insights Specialist

3 weeks ago


Melbourne, Victoria, Australia Miller Leith Full time
Job Role:

We are seeking a skilled Customer Insights Specialist to drive advanced data solutions and enable sophisticated customer insights and engagement.

Key Responsibilities:
  • Data Reporting: Create dashboards and analyse metrics like acquisition, retention, and customer lifetime value.
  • Campaign Analysis: Use SQL and Power BI to create data visualisations on campaign performance and segmentation for decision-making.
  • Data Platform Management: Maintain data integrity within the CDP to support marketing campaigns with accurate data.
  • Audience Segmentation: Identify and customise customer segments to boost engagement and conversion.
  • Collaborative Engagement: Work with cross-functional teams to align data insights with strategic goals, supporting both short- and long-term objectives.

Background & Experience:
Our ideal candidate will have a background in data analysis in customer insights or marketing analytics, with strong SQL and data visualisation skills within the retail, FMCG or consumer goods industry. Proficiency in SQL, Power BI, and CDP management is required, along with expertise in data storytelling and insight generation. The successful candidate will be analytical, able to transform data into actionable insights that support commercial and engagement goals, and skilled at presenting complex data in clear, visual formats for stakeholders. They will thrive in a collaborative, fast-paced, and innovative environment.

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