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Retail Data Insights Specialist
2 months ago
Company Overview
Milan-based retail leader, seeking a talented Retail Data Insights Specialist to play a pivotal role in their national loyalty program and data transformation initiative. This forward-thinking company is investing heavily in digital innovation to create seamless, unified customer experiences across both online and in-store channels.
Role Overview
This role involves transforming customer data into actionable insights, enhancing loyalty and driving impactful customer experiences. Key responsibilities include tracking key performance indicators, analysing campaign effectiveness, and working closely with marketing teams to guide data-informed strategies. The ideal candidate will excel at identifying trends, creating customer segments for targeted campaigns, and supporting the brand's data-driven growth approach.
Key Responsibilities:
- Data Reporting: Build dashboards and analyse metrics like acquisition, retention, and customer lifetime value.
- Campaign Analysis: Use SQL and Power BI to create data visualisations on campaign performance and segmentation for decision-making.
- Data Platform Management: Maintain data integrity within the CDP to support marketing campaigns with accurate data.
- Audience Segmentation: Identify and customise customer segments to boost engagement and conversion.
- Collaborative Engagement: Work with cross-functional teams to align data insights with strategic goals, supporting both short- and long-term objectives.
Background & Experience:
- Experience: Background in data analysis in customer insights or marketing analytics, with strong SQL and data visualisation skills within the retail industry.
- Technical Skills: Proficient in SQL, Power BI, and CDP management, with expertise in data storytelling and insight generation.
- Analytical: Ability to transform data into actionable insights that support commercial and engagement goals.
- Communication: Skilled at presenting complex data in clear, visual formats for stakeholders.
- Cultural Fit: Team-oriented, adaptable, and analytical, thriving in a collaborative, fast-paced, and innovative environment.
Estimated Salary: $80,000 - $110,000 per annum, depending on experience and qualifications. Please note that this is an estimate based on industry standards and may vary depending on individual circumstances.
About Miller Leith Melbourne:
Miller Leith Melbourne is a leading provider of data-driven solutions for the retail industry. Our team of experts works closely with clients to understand their business needs and provide tailored solutions to drive growth and success. If you are passionate about data analysis and retail, we would love to hear from you