Marketing Effectiveness and Customer Insights Specialist

4 weeks ago


Melbourne, Victoria, Australia IAG Full time

About the Role

We are seeking a skilled Marketing Effectiveness and Customer Insights Specialist to join our Customer Experience and Marketing team. As a key member of the team, you will be responsible for uncovering customer insights that drive growth and unlocking more effective strategies.

Your Key Responsibilities

  • Turn research into actionable insights that help define and solve business problems.
  • Champion marketing effectiveness, ensuring we are up to date with the latest thinking and implementing new learning.
  • Provide strategic support for briefs, including objectives and corresponding measures of success.
  • Consult on effective connection plans and educate the wider customer experience and marketing team in marketing effectiveness principles.

About You

We are looking for a highly skilled professional with a passion for marketing and data analysis. You will have a minimum of 4 years of experience in market research, agency or client side, with experience of measuring worked in specialist effectiveness role or similar.

About Us

IAG is a purpose-led, Trans-Tasman group dedicated to making your world a safer place. We are committed to the reconciliation movement in Australia for First Nations people and focus on providing a safe and supportive work environment for all our employees.

What We Offer

  • Grow your financial future with 13% superannuation as standard.
  • Access up to 50% off personal insurance, including home and motor insurance.
  • Flexibility and support so you can live life to the full.
  • Welcome Back cash bonus when returning from parental leave.
  • Meaningful recognition through an award-winning, easy-as system.


  • Melbourne, Victoria, Australia IAG Full time

    About the RoleWe are seeking a skilled Marketing Effectiveness and Customer Insights Specialist to join our Customer Experience and Marketing team. As a key member of the team, you will be responsible for uncovering customer insights that drive growth and value from our customer data and research.Your Key ResponsibilitiesTurn research into actionable...


  • Melbourne, Victoria, Australia IAG Full time

    About the RoleAt IAG, we're committed to making your world a safer place, and we're looking for a skilled Marketing Effectiveness and Customer Insights Specialist to join our Customer Experience and Marketing team.Your Key ResponsibilitiesAs a Marketing Effectiveness and Customer Insights Specialist, you'll be responsible for uncovering customer insights...


  • Melbourne, Victoria, Australia IAG Full time

    Unlock Growth with Data-Driven InsightsWe are seeking a highly skilled Customer Insights Strategist to join our Customer Experience and Marketing team in Sydney. As the Marketing Effectiveness and Customer Insights Specialist, you will be responsible for uncovering customer insights that drive growth, obtaining more value from customer data and research, and...


  • Melbourne, Victoria, Australia IAG Full time

    Unlock the full potential of your career with a dynamic role at IAG, as a Data-Driven Marketing Insights Specialist.We are seeking an exceptional individual to join our Customer Experience and Marketing team. As a Data-Driven Marketing Insights Specialist, you will be responsible for uncovering valuable customer insights that drive growth and inform...


  • Melbourne, Victoria, Australia Miller Leith Full time

    Unlock Customer Loyalty with Data-Driven StrategiesAs a leading retail brand, our client is seeking a highly skilled CUSTOMER INSIGHTS SPECIALIST to play a pivotal role in their national loyalty program and data transformation initiative. With a strong focus on digital innovation, they aim to create a seamless, unified customer experience across online and...


  • Melbourne, Victoria, Australia Miller Leith Full time

    Job Role: We are seeking a skilled Customer Insights Specialist to drive advanced data solutions and enable sophisticated customer insights and engagement. Key Responsibilities:Data Reporting: Create dashboards and analyse metrics like acquisition, retention, and customer lifetime value.Campaign Analysis: Use SQL and Power BI to create data visualisations on...


  • Melbourne, Victoria, Australia IAG Full time

    About UsIAG is the largest general insurance group in Australia and New Zealand, underwriting over AUD13 billion of premium per annum. We're a tech and research facility, a hub for climate change experts and a centre of resilience design.Our brands – CGU, WFI, NRMA Insurance, AMI, NZI, and State Insurance – turn our purpose of making your world safer...


  • Melbourne, Victoria, Australia IAG Full time

    About IAGIAG is a purpose-led, Trans-Tasman group dedicated to making your world a safer place. We're not just the largest general insurance group in Australia and New Zealand, underwriting over $AUD13 billion of premium per annum; we're also a tech and research facility, a hub for climate change experts, and a centre of resilience design.Our brands – CGU,...


  • Melbourne, Victoria, Australia IAG Full time

    About the RoleWe're seeking a skilled Marketing Insights Strategist to join our Customer Experience and Marketing team. As a key member of the team, you'll play a crucial role in uncovering customer insights that drive growth and inform effective marketing strategies.Key ResponsibilitiesUncover customer insights to inform marketing strategies and drive...


  • Melbourne, Victoria, Australia Miller Leith Full time

    Job Title: Customer Data AnalystJob Description: Miller Leith is seeking a Customer Data Analyst to play a pivotal role in a national loyalty program and data transformation initiative. Our client is investing heavily in digital innovation to create a seamless, unified customer experience across both online and in-store channels.Key Responsibilities:Develop...


  • Melbourne, Victoria, Australia Miller Leith Full time

    Company OverviewMorrison Retail Group, an industry leader in customer-centric retail, is seeking a highly skilled Customer Data Analyst to join their national loyalty program and data transformation initiative.This exciting role will involve leveraging advanced data solutions, powered by a state-of-the-art Customer Data Platform (CDP), to drive sophisticated...


  • Melbourne, Victoria, Australia Miller Leith Full time

    Job Title: Customer Data AnalystJob Summary:Miller Leith is seeking a Customer Data Analyst to drive advanced data solutions, leveraging a state-of-the-art Customer Data Platform (CDP) to enable sophisticated customer insights and engagement. The ideal candidate will excel at identifying trends, creating customer segments for targeted campaigns, and...


  • Melbourne, Victoria, Australia JB Hi-Fi Full time

    About the Role at JB Hi-FiThe purpose of this role is to produce, analyse, and interpret customer and marketing campaign data, providing actionable insights that drive quality business decisions. This includes optimising membership program and campaign performance to enhance customer experience.Key Responsibilities:Data Insights & Reporting: Evolve...


  • Melbourne, Victoria, Australia Capgemini Full time

    Transform Data into Insights with CapgeminiAt Capgemini, we're on a mission to unlock the true value of technology. Our team of experts helps clients make informed business decisions by transforming vast amounts of data into actionable insights.We're seeking a talented Data Insights Specialist to join our team. As part of our Insights and Data practice,...


  • Melbourne, Victoria, Australia Miller Leith Full time

    Job Title: Retail Data Insights SpecialistCompany OverviewMilan-based retail leader, seeking a talented Retail Data Insights Specialist to play a pivotal role in their national loyalty program and data transformation initiative. This forward-thinking company is investing heavily in digital innovation to create seamless, unified customer experiences across...


  • Melbourne, Victoria, Australia Miller Leith Full time

    Role Overview:An industry-leading retail brand seeks a Customer Data Analyst to play a pivotal role in a national loyalty program and data transformation initiative.This role will drive advanced data solutions, leveraging a state-of-the-art Customer Data Platform (CDP) to enable sophisticated customer insights and engagement. You'll have the opportunity to...


  • Melbourne, Victoria, Australia Vanguard Australia Full time

    About the RoleThis is a Digital Marketing Specialist position at Vanguard Australia, a leading company in the AU market. The role involves delivering impactful campaigns, enhancing customer journeys, and driving business growth.Key ResponsibilitiesCollaborate with the Growth & Retention marketing team to design and execute omni-channel customer lifecycle...


  • Melbourne, Victoria, Australia Miller Leith Full time

    About the RoleMaking data-driven decisions is crucial to driving impactful customer experiences. As a Customer Data Analyst, you will play a pivotal role in transforming customer data into actionable insights, enhancing loyalty and driving business growth.This exciting opportunity involves tracking key performance indicators, analyzing campaign...


  • Melbourne, Victoria, Australia IBISWorld Full time

    With a strong passion for research and analysis, you will join IBISWorld as a Market Insights Specialist in our dynamic team. Based in Melbourne, London, Frankfurt or New York, you will have the opportunity to work with talented individuals who are dedicated to delivering high-quality industry reports to clients around the world.Your role will involve...

  • Marketing Specialist

    3 weeks ago


    Melbourne, Victoria, Australia T2 Tea Full time

    Job Title: Marketing SpecialistJob Description: We are seeking a skilled Marketing Specialist to join our team. The ideal candidate will have a proven track record of developing and implementing effective marketing strategies.Main Responsibilities:Develop and execute marketing campaigns across various channels.Collaborate with the sales team to align...