Marketing Effectiveness and Customer Insights Specialist
4 weeks ago
About the Role
We are seeking a skilled Marketing Effectiveness and Customer Insights Specialist to join our Customer Experience and Marketing team. As a key member of the team, you will be responsible for uncovering customer insights that drive growth and unlocking more effective strategies.
Your Key Responsibilities
- Turn research into actionable insights that help define and solve business problems.
- Champion marketing effectiveness, ensuring we are up to date with the latest thinking and implementing new learning.
- Provide strategic support for briefs, including objectives and corresponding measures of success.
- Consult on effective connection plans and educate the wider customer experience and marketing team in marketing effectiveness principles.
About You
We are looking for a highly skilled professional with a passion for marketing and data analysis. You will have a minimum of 4 years of experience in market research, agency or client side, with experience of measuring worked in specialist effectiveness role or similar.
About Us
IAG is a purpose-led, Trans-Tasman group dedicated to making your world a safer place. We are committed to the reconciliation movement in Australia for First Nations people and focus on providing a safe and supportive work environment for all our employees.
What We Offer
- Grow your financial future with 13% superannuation as standard.
- Access up to 50% off personal insurance, including home and motor insurance.
- Flexibility and support so you can live life to the full.
- Welcome Back cash bonus when returning from parental leave.
- Meaningful recognition through an award-winning, easy-as system.
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