Customer Experience Marketing Strategist

1 week ago

Sydney, New South Wales, Australia Compare Club Full time
About Us

Compare Club is dedicated to empowering Australians households to make better financial choices by simplifying the process of finding the right products to save on their bills.

We combine expertise in health and life insurance, energy, home loans, and other financial products to make switching and saving easy for our customers. Our mission is to help more people improve their financial well-being by providing clear, unbiased comparisons and exceptional support every step of the way.

Job Overview

We are seeking a Customer Lifecycle CRM Specialist to join our Member Experience team. In this role, you will develop end-to-end customer journeys for engagement, conversion, retention, growth, and re-activation across channels like email, SMS, in-app messaging, push notifications, and more.

You will collaborate with data, product, sales, and brand teams to optimise cross-channel workflows, converting new users into long-term members. Using best-in-class tools like Braze, Tableau, Hightouch, and Validity amongst others, you will strategise, execute, and report on campaigns that directly impact conversion metrics.

Your Responsibilities
  • Develop and implement multi-channel end-to-end customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns (email, SMS, push notifications, retargeting, etc.)
  • Daily management and leading multi-channel plans to increase customer conversion, LTV, build lasting customer relationships, drive engagement, retention, and personalisation
  • Apply customer segmentation and marketing automation tools to deliver personalised customer marketing journeys across multiple touchpoints
  • Develop, brief, and test new campaigns to improve key KPIs (OR, CTR, engagement, conversion), using rigorous testing strategy (A/B and multivariate tests) to optimise program performance and gain insights into customer segments across channels.
  • Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving engagement and retention. Work with the Data Analysis team to understand the lift of campaigns against critical metrics
  • Collaborate with sales, content, and other stakeholders to enhance customer engagement, ensure consistent messaging, and optimise campaign performance and audience segmentation.
  • Define measurable metrics and regularly review campaigns against strategic objectives
What We Offer
  • A competitive salary of $80,000 - $110,000 per annum, depending on experience
  • Hybrid working arrangement
  • Professional and personal development budget
  • Opportunity to work remotely for 4 weeks a year
  • Paid day to dedicate to the charity of your choice beyond our company's social responsibility initiatives.
  • Enjoy snacks and fun team activities.
About You
  • 3+ years of experience in Marketing Automation and have worked with platforms such as Braze, Marketing Cloud, Marketo, Adobe Campaign or similar
  • Familiar with concepts from direct marketing, customer journey mapping, persona building and can apply them in creative production.
  • Strong analytical skills with the ability to interpret data, develop insights, optimise campaigns, and enhance the overall customer experience.
  • Excellent communication and collaboration skills for working with cross-functional teams and stakeholder management.
  • Strong time management skills with the ability to prioritise effectively and stay organised while overseeing campaign execution across multiple products.
  • Ability to understand customer pain points and develop solutions to remediate
  • Self-motivated, positive attitude. Collaborative, curious, and unafraid to share insights that push the team towards continuous improvement.
  • Bonus: Familiar with loyalty/rewards programs
  • Bonus: basic HTML/CSS email templates to be compatible with different email clients, browsers, and mobile devices

  • Email Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking a skilled Email Marketing Strategist to spearhead our email marketing efforts.As the Email Marketing Strategist, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.Your...

  • Email Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    At Online Marketing Gurus, we are proud to be Australia's largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. Our team of certified Growth Gurus specializes in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences.We prioritize collaboration and a...

  • Email Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking an experienced Email Marketing Strategist to spearhead our email marketing efforts. As the key figure in our marketing team, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns.This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales...

  • Customer Experience and Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Infosys Singapore & Australia Full time

    About UsInfosys Consulting is the management consulting arm of Infosys Limited, a global technology company. With over 6,000 employees across 18 countries, we operate globally and are driven by a passion for innovation and growth.About the RoleWe are seeking an experienced CX and Marketing Strategist to join our team in Singapore & Australia. As a key member...

  • Digital Marketing Strategist

    1 week ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    OverviewAt Online Marketing Gurus, we are a leading digital marketing agency dedicated to helping businesses thrive in the ever-changing online landscape. With a strong focus on SEO, PPC, and social advertising, we deliver data-driven strategies that drive real results.About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team...

  • Digital Marketing Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team at Online Marketing Gurus. As a key member of our SEO team, you will be responsible for developing and executing successful SEO campaigns that drive results for our clients.Salary: $80,000 - $110,000 per yearAbout YouYou have at least 3 years of experience in digital...

  • Customer Experience Journey Strategist

    3 weeks ago

    Sydney, New South Wales, Australia HCF Australia Full time

    Role OverviewThe Customer Experience Journey Strategist will lead the development of a comprehensive customer experience strategy, focusing on creating seamless journeys from prospect to member and vice versa.This highly specialized role will be responsible for influencing and driving key audience journeys, ensuring they align with the broader marketing and...

  • Digital Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Drive Success with Our Team as a Digital Marketing Strategist - Email CampaignsWe are seeking a highly skilled and experienced Digital Marketing Strategist - Email Campaigns to join our team at Online Marketing Gurus. As an Email Marketing Lead, you will play a vital role in spearheading our email marketing strategies.About the Role:Plan, execute, and...

  • Marketing Strategist

    1 month ago

    Sydney, New South Wales, Australia Accor Full time

    Job Title: Marketing StrategistJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at Accor. As a Marketing Strategist, you will be responsible for developing and executing integrated marketing plans for our hotels in Sydney.Key Responsibilities:Develop and execute marketing strategies to drive brand awareness and customer...

  • Digital Marketing Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    At Online Marketing Gurus, we're on a mission to revolutionize the digital landscape. As a Digital Marketing Strategist, you'll be an integral part of our team, helping us achieve this goal.About the RoleWe're seeking an experienced SEO Consultant to join our growing team. With a strong focus on digital marketing, you'll be responsible for developing and...

  • Digital Marketing Growth Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Unlock Your Potential as a Digital Marketing Growth StrategistWe are seeking a highly motivated and results-driven individual to join our high-performing Sales team as a Digital Marketing Growth Strategist.About the Role:Create an exceptional first impression for inbound marketing qualified leads, setting the tone for a successful collaboration with our...

  • Digital Marketing Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Role OverviewWe are seeking a highly skilled Digital Marketing Strategist to spearhead our email marketing efforts and drive sales growth.About the RoleThe successful candidate will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns, including managing email databases, crafting engaging newsletters, and leveraging web...

  • Digital Marketing Strategist Leader

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Job Description:We are seeking a highly skilled Digital Marketing Strategist Leader to join our team at Online Marketing Gurus. This is a fantastic opportunity for a motivated individual to take on a leadership role and contribute to the success of our clients.The successful candidate will have extensive experience in digital marketing, with a strong...

  • Customer Experience Design Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Infosys Singapore & Australia Full time

    Infosys Consulting, a global management consulting arm of Infosys Limited, is seeking an experienced Customer Experience Design Strategist to join its team in Singapore & Australia. The successful candidate will be responsible for developing and executing strategies to improve the overall experience for clients' customers across all touchpoints.About the...

  • Customer Experience Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Firesoft People Full time

    About the RoleWe are seeking a highly skilled Customer Experience Strategist to join our team at Firesoft People. In this role, you will be responsible for developing and refining CRM strategies that align with our clients' brand digitization goals.The ideal candidate will have previous experience working in a creative agency, particularly on large-scale...

  • Digital Marketing Link Building Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Role SummaryWe are seeking a highly skilled Digital Marketing Link Building Strategist to join our team in Sydney. As a key member of our SEO team, you will be responsible for leading our link-building efforts, developing and implementing strategies to drive results, and collaborating with our team to achieve our business objectives.This is a fantastic...

  • Digital Customer Experience Strategist

    2 weeks ago

    Sydney, New South Wales, Australia Firesoft People Full time

    Firesoft People is a leading full-service agency dedicated to delivering exceptional results and providing our clients with a competitive edge. Our diverse team brings together expertise in advertising, data analysis, technical skills, and media buying, all in a collaborative and open environment.We are seeking a talented Digital Customer Experience (CX)...

  • Digital Experience Strategist

    3 weeks ago

    Sydney, New South Wales, Australia University of New South Wales Full time

    About the RoleWe are seeking a highly skilled Digital Experience Strategist to join our Marketing team at the University of New South Wales. As a key member of our team, you will play a critical role in developing and implementing digital strategies that drive engagement, conversion, and growth across our web, mobile, and owned channels.

  • Customer Experience Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Scentre Group Full time

    Job OverviewWe are seeking an experienced Customer Experience Strategist to join our team at Scentre Group.

  • Customer Experience Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Woolworths Group Full time

    Are you passionate about delivering exceptional customer experiences that drive business results?About the RoleWe are seeking an experienced Customer Experience Strategist to join our team at Woolworths Group. This is a key role that will play a critical part in shaping the customer experience across all our channels.Key ResponsibilitiesDevelop and execute...