Digital Campaign Strategist

3 days ago

Richmond, Australia REA Group Full time

Unlock Your Potential in a Dynamic Marketing Role

At REA Group, we're not your average digital business. From humble beginnings in Melbourne's east in 1995, we've grown into a leading global digital company, specialising in property.

We're changing the way the world experiences property, and we need talented individuals like you to help us achieve our ambitious goals. Whether you're just starting your property journey or looking to finance your next home, we're here to support you every step of the way.

Our people are the key to our success, with a thriving culture centred around high performance and care. We're purpose-driven and collaborative, which drives innovation and enables us to make a real impact. That's why we're proud to be named one of Australia's top workplaces for two years running, as well as a best workplace for women.

About the Role

The Digital Campaign Strategist will join our Lifecycle and Engagement team within Audience & Marketing. Our team is responsible for driving audience awareness, engagement, and conversion through personalised omni-channel programs that support our audiences at all stages of their property journey.

Your primary focus will be on building deeper relationships with our customer audience, unlocking incremental value for them and their business. You'll work closely with our customer Product, GTM, CX, and sales teams to develop and execute multi-channel campaigns that drive awareness, reach revenue targets, and maintain customer sentiment.

Key Responsibilities:

  • Plan and deliver a busy calendar of cross-channel customer marketing campaigns across In-App Messaging, Push, Email, and SMS within our current marketing automation platforms (Salesforce Marketing Cloud and Braze).
  • Develop personalised, relevant, and optimised messaging and communications, building an end-to-end journey of customer-led experiences.
  • Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group.
  • Manage the communication schedule based on contact rules cross-channel to maximise engagement and ROI.
  • Maintain a strong knowledge of new developments, channels, and practices in personalisation of communications and marketing operations technical expertise.

What We Offer

As a Digital Campaign Strategist, you'll enjoy a hybrid and flexible approach to working, allowing you to balance your work and personal life. We also offer:

  • A competitive salary of $85,000 - $110,000 per annum, depending on experience.
  • Flexible parental leave offering for primary and secondary carers.
  • Programs to support mental, emotional, financial, and physical health & wellbeing.
  • Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving, and our Community Café donates 100% of revenue to charity.
  • Hack Days so you can bring your big ideas to life.
  • Performance recognition programs because hard work should never go unnoticed.

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