Senior Digital Marketing Strategist

4 days ago


Richmond, Australia Accent Group Limited Full time

About this Role:

We are seeking a highly skilled Senior SEO Specialist to join our Digital Team at Accent Group Limited. As a key member of our team, you will assist the Group SEO Manager in driving successful SEO strategies across our eCommerce sites.

Your Key Responsibilities:

  • Manage and develop the skills of an SEO Admin Assistant, ensuring they have the necessary tools and support to excel in their role.
  • Conduct regular technical SEO audits and provide actionable insights to website owners to enhance their online presence.
  • Collaborate with the eCommerce team and Digital Delivery teams to ensure seamless website migrations and platform upgrades.
  • Perform internal linking audits and identify opportunities for improvement.
  • Stay up-to-date with the latest Google algorithm updates and their impact on our brands.
  • Conduct regular keyword research to inform our SEO strategies and stay ahead of the competition.
  • Develop and implement effective Local SEO tactics, including managing Google My Business, Apple Maps, and Bing Places profiles.
  • Create targeted and unique meta-data to enhance our online presence.
  • Assist in content mapping and planning to ensure our content is optimised for SEO.
  • Measure and report on keyword ranking impacts, providing actionable insights to inform our SEO strategies.
  • Conduct On-page SEO audits to identify opportunities for improvement and optimise copy and landing pages.
  • Regularly analyse competitors and the sector to inform our SEO strategies.
  • Perform backlink audits and identify opportunities for improvement.
  • Research competitor backlink activity to stay ahead of the competition.
  • Assist with strategic digital PR campaigns to enhance our online presence.
  • Provide regular reports to stakeholders and senior leaders on our SEO performance.
  • Collaborate with the eComm team to ensure SEO best practices are implemented across our eCommerce sites.

What You'll Need:

To succeed in this role, you will need:

  • Previous experience working in eCommerce SEO or an agency environment.
  • Knowledge of HTML, JavaScript, Python, or CSS, although not essential.
  • Proven ability to work in a cross-functional environment, with strong multi-tasking and problem-solving skills.
  • Excellent written and verbal communication skills to effectively collaborate with stakeholders and team members.


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