Customer Journey Campaign Specialist
2 days ago
Campaign Manager - Customer Journey
We're REA Group, a leading global digital business specialising in property.
We're changing the way the world experiences property, and our people are key to our success.
This role sits within our Lifecycle and Engagement team, which drives audience awareness, engagement, and conversion.
The purpose of this team is to leverage our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their journey.
Role Responsibilities
- Plan and deliver a busy calendar of cross-channel customer marketing campaigns.
- Develop personalised, relevant, and optimised messaging and communications.
- Work closely with customer Product, GTM, CX, and sales teams to develop, execute, and measure multi-channel campaigns.
- Develop and execute a robust optimisation testing stream to prove incremental uplift in engagement and conversion.
- Analyse the performance of campaigns and share learnings with the team and broader REA group.
What we're looking for
- Strong attention to detail and passion for creating great user experiences.
- Someone technically savvy and strong at all aspects of campaign creation and management.
- Ability to identify new opportunities and shape ideas into actionable campaign plans.
- Data and results-led, with experience in creating testing strategies to increase and measure communication performance.
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