Customer Journey Campaign Specialist

2 days ago


Richmond, Australia REA Group Full time

Campaign Manager - Customer Journey

We're REA Group, a leading global digital business specialising in property.

We're changing the way the world experiences property, and our people are key to our success.

This role sits within our Lifecycle and Engagement team, which drives audience awareness, engagement, and conversion.

The purpose of this team is to leverage our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their journey.

Role Responsibilities

  • Plan and deliver a busy calendar of cross-channel customer marketing campaigns.
  • Develop personalised, relevant, and optimised messaging and communications.
  • Work closely with customer Product, GTM, CX, and sales teams to develop, execute, and measure multi-channel campaigns.
  • Develop and execute a robust optimisation testing stream to prove incremental uplift in engagement and conversion.
  • Analyse the performance of campaigns and share learnings with the team and broader REA group.

What we're looking for

  • Strong attention to detail and passion for creating great user experiences.
  • Someone technically savvy and strong at all aspects of campaign creation and management.
  • Ability to identify new opportunities and shape ideas into actionable campaign plans.
  • Data and results-led, with experience in creating testing strategies to increase and measure communication performance.


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Specialist Role OverviewWe're REA Group, a leading global digital business specialising in property. Our people are the key to our success, with a thriving culture centred around high performance and care.The Lifecycle Campaign Specialist role sits within the Lifecycle and Engagement team, part of Audience & Marketing. Our purpose is to...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Specialist We're REA - REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your...

  • CRM Specialist

    5 months ago


    Richmond, Australia Dabble Full time

    Dabble is an online sports and racing bookmaker (licensed by the NTRC), formed in 2020 and embracing the scaleup journey. Our aim is to disrupt the game with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement. Our brand ethos, “share the experience”, means...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Specialist We're REA REA Group ( is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on...


  • Richmond, Australia REA Group Full time

    Job Title: Lifecycle Campaign SpecialistWe are seeking a highly skilled Lifecycle Campaign Specialist to join our team at REA Group. As a key member of our Audience & Marketing team, you will be responsible for driving audience awareness, engagement, and conversion through personalized omni-channel programs.Key Responsibilities:Plan and deliver cross-channel...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Specialist We're REA - REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Manager - Consumer Experience SpecialistWe're REA Group, a leading global digital business specialising in property. Our people are the key to our success, and we're committed to creating a thriving culture centred around high performance and care.The Lifecycle & Engagement team is responsible for developing personalised omni-channel...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Manager - Consumer Experience SpecialistWe're REA Group, a leading global digital business specializing in property. Our people are the key to our success, and we're looking for a talented Lifecycle Campaign Manager to join our team.The Lifecycle & Engagement team is responsible for developing personalized omni-channel Consumer journeys...


  • Richmond, Australia REA Group Full time

    About the RoleWe're seeking a talented Lifecycle Campaign Manager to join our team at REA Group. As a key member of our Lifecycle & Engagement team, you'll be responsible for developing personalized omni-channel consumer journeys that engage our audiences at every stage of their property journey.Key ResponsibilitiesCollaborate with stakeholders to define and...


  • Richmond, Australia REA Group Full time

    About the RoleWe're seeking a talented Lifecycle Campaign Manager to join our team at REA Group. As a key member of our Lifecycle & Engagement team, you'll be responsible for developing personalized omni-channel consumer journeys that engage our audiences at every stage of their property journey.Key ResponsibilitiesCollaborate with stakeholders to define and...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Manager, B2B - Permanent Role Based in Melbourne - Hybrid way of working We're REA - REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we are changing the way the...


  • Richmond, Australia REA Group Full time

    About the Role:The Lifecycle Campaign Specialist is a key member of the Audience & Marketing team within the REA Group.As a specialist in customer experience, you will be responsible for creating and delivering personalized omni-channel programs that drive audience awareness, engagement, and conversion.Plan and execute cross-channel customer marketing...


  • Richmond, Australia REA Group Full time

    Job Description:At REA Group, we're seeking a skilled Digital Campaign Strategist to join our Lifecycle and Engagement team. As a key member of our marketing team, you'll drive audience awareness, engagement, and conversion through personalized omni-channel programs.Responsibilities:Plan and deliver cross-channel customer marketing campaigns across In-App...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Manager We're REA REA Group ( is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign StrategistWe're REA Group, a leading global digital business specialising in property.Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care.The Lifecycle & Engagement team is responsible for developing personalised omni-channel Consumer journeys that engage...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Manager RoleWe are seeking a skilled Lifecycle Campaign Manager to join our REA Group team. As a key member of our Lifecycle & Engagement team, you will be responsible for developing personalised omni-channel Consumer journeys that engage our audiences at every stage of their property journey.Key ResponsibilitiesCollaborate with...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Manager, B2C We're REA - REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property. With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on...

  • Campaign Executive

    1 month ago


    Richmond, Australia REA Group Full time

    Campaign Executive We're REA REA Group is one of the great Australian start-up success stories. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business specialising in property. Our people are at the heart of everything we do. We take care of each other, and we invest in our culture. At REA,...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign SpecialistWe're REA Group, a leading global digital business specialising in property.Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care.The Lifecycle Campaign Specialist role sits within the Lifecycle and Engagement team which is part of Audience &...


  • Richmond, Australia REA Group Full time

    Lifecycle Campaign Specialist RoleWe're REA Group, a leading global digital business specialising in property.Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care.The Lifecycle Campaign Specialist role sits within the Lifecycle and Engagement team which is part of Audience &...