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Cross-Channel Marketing Expert

2 weeks ago

Brisbane, Queensland, Australia beBeeChannel Full time $105,000 - $135,000

Job Summary:

We are seeking an experienced marketing professional to join our team as a Channel Marketing Strategist. This is a unique opportunity to drive business growth through the development and execution of integrated marketing strategies across multiple channels.

This role will involve leading the design, implementation, and optimization of channel marketing strategies that align with our business goals. You will work closely with the marketing team to develop cross-channel campaigns that drive customer acquisition, engagement, and retention.

The ideal candidate will have a strong understanding of customer journey mapping, segmentation, and data analytics. They will also be proficient in marketing automation tools, CRM platforms, Google Analytics, and other digital marketing technologies.

Skills and Qualifications:

  • Bachelor's degree in Marketing and/or Business (advantageous) combined with at least five years' experience in developing channel marketing strategies within a large, complex business.
  • Proven experience managing campaigns across a variety of digital and offline channels, including paid media, social media, email marketing, content marketing, and catalogues.
  • Strong understanding of customer journey mapping, segmentation, and data analytics.
  • Proficiency with marketing automation tools, CRM platforms, Google Analytics, and other digital marketing technologies.

Benefits:

  • Generous discounts on a range of products and services.
  • Access to a suite of employee benefits, including flexible working arrangements, annual birthday leave, paid parental leave, and more.
  • A dynamic and supportive work environment that encourages collaboration and innovation.

About Us:

We are a leading organization in the industry, committed to driving business growth through innovative marketing strategies. We offer a dynamic and supportive work environment that encourages collaboration and innovation.