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Digital Marketing Strategist for Member Engagement

1 month ago

Surry Hills, New South Wales, Australia Teachers Health Full time
Unlock Career Growth with Teachers Health

Salary: $85,000 - $110,000 per annum (dependent on experience)

About the Role:

This exciting opportunity is now available for a Digital Marketing Strategist to join our Member Experience team at Teachers Health. As a key member of our marketing team, you will be responsible for developing and executing targeted digital campaigns that drive member engagement and retention.

Key Responsibilities:
  • Develop and execute eDM campaigns in Salesforce Marketing Cloud to support Member Experience initiatives for Teachers Health, Nurses & Midwives Health, UniHealth, and subsidiary businesses.
  • Design and build eDM assets such as templates, banners, and graphics, ensuring consistency with our brand and enhancing the visual appeal of communications.
  • Manage and optimise the email marketing calendar to ensure timely delivery of campaigns that support member initiatives.
  • Analyse eDM performance metrics and provide insights and recommendations to improve open rates, click-through rates, and overall campaign effectiveness.
  • Ensure compliance with email marketing best practices and relevant regulations, including data protection and privacy laws, to protect member information.
Requirements:
  • 3+ years marketing experience, preferably in digital marketing.
  • Demonstrated experience working in digital paid advertising.
  • Experience in building and optimising eDM campaigns, including hands-on experience with email marketing platforms (Salesforce Marketing Cloud required).
About Us:

Teachers Health is a not-for-profit health fund exclusively for the education community, covering the lives of over 400,000 teachers, education staff, and their families. We value diversity and inclusion and encourage applications from people with diverse backgrounds.

What's in it for You?
  • A competitive salary package, including a base salary range of $85,000 - $110,000 per annum (dependent on experience).
  • Opportunities for career growth and professional development.
  • A dynamic and supportive work environment.