B2B Marketing Executive

3 weeks ago

Melbourne, Victoria, Australia carsales Full time

Job Title: B2B Marketing Executive - Portfolio Specialist

Job Summary:

We are seeking a highly skilled B2B Marketing Executive to join our team as a Portfolio Specialist. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our Auto, Corporate, Industry & Leisure portfolio of products.

Key Responsibilities:

  • Work closely with the team and stakeholders to plan the annual B2B marketing roadmap
  • Develop Customer Value Propositions (CVP) to shape product development and go-to-market plans
  • Write briefs and collaborate with internal design teams to create marketing materials
  • Launch marketing campaigns across owned, earned, and paid media channels
  • Ensure sales enablement collateral is up-to-date with the latest data and insights
  • Project manage content development and execution at key industry events
  • Track marketing campaign performance and share results with stakeholders

Requirements:

  • Demonstrated inclusive and interpersonal attributes that align with our company values
  • Understanding and expertise in product marketing
  • Solid understanding of key product marketing and go-to-market principles
  • Excellent interpersonal skills and ability to form lasting relationships
  • Strong project management skills and ability to work to deadlines
  • Excellent copy-writing skills and experience producing customer-facing communications
  • Incredible organisational skills and attention to detail
  • Ability to work individually and autonomously
  • An inquisitive marketer with a test and learn mindset
  • A flair for translating complex information into easy-to-understand solutions

About Us:

Carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders, and backgrounds to apply. If you're a candidate with a disability or you'll need some adjustments to be at your best, let us know how we can provide you with additional support.

We know how important keeping that balance between work/life is and have a range of flexible working options on offer. We are open to this conversation during our recruitment process - if you want to know more just ask.

We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.

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