Marketing Strategist
1 month ago
About the Role:
The Marketing Specialist will drive and support the development and execution of strategic campaigns, content creation, market research, events, sponsorships, and digital marketing. In this varied role within a small team, the Marketing Specialist will help manage overall marketing strategy to align with business goals.
Key Responsibilities:
- Strategic Campaign Development: Lead the planning and execution of multi-channel marketing campaigns to amplify brand awareness and drive customer acquisition for both B2B and B2C markets.
- Communications & Brand: Identify target markets, uphold brand integrity, and ensure alignment with brand guidelines across all marketing channels.
- Customer Journeys: Develop and optimize customer journeys using data insights to enhance customer experience, engagement, and sales conversion.
- Content Creation and Management: Create and manage engaging content across digital, social media, and print platforms; collaborate with third-party agencies and designers.
- Sales & Sponsorships: Build strategic brand partnerships, collaborate with sales teams, and oversee marketing collateral production and distribution.
- Market Research and B2B Loyalty: Conduct market research and competitor analysis to inform strategies, and assist in shaping B2B loyalty strategies while managing key supplier relationships.
Requirements:
- Demonstrated experience in B2B and B2C marketing roles.
- Proficient in using marketing automation software like Salesforce Marketing Cloud and analytics tools.
- Experience working with senior leadership and external partners/agencies.
- Ability to quickly plan and implement initiatives in response to market opportunities.
- Strong creative skills for generating innovative marketing campaigns and content.
- Expertise in data analysis, market research, and trend identification to inform strategies.
- Strong communication, stakeholder, and vendor management skills, with experience in managing multiple projects simultaneously.
About AGL:
At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
Location:
Docklands VIC 3008
Job Family Group:
Marketing
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