Senior Marketing Director for Fintech Expansion

1 week ago


Sydney, New South Wales, Australia Weel Full time

About Weel, Australia's leading spend management solution:

We're on a mission to become the epicentre of how every business manages and spends money. Our company culture is built on collective accountability, where every team member's contribution is valued as key to our success.

We've achieved notable highlights, including joining forces with payment provider Nium, launching a sophisticated new brand, and being listed as one of Australia's Most Innovative Companies.

We operate in a hybrid environment, with 3 days a week based in our central Sydney CBD office. As we grow, we're looking for a Senior Marketing Director to help scale our presence across APAC.

Your Impact:

Lead Marketing Strategy & Demand Generation
You'll shape our lead generation strategy, creating marketing campaigns that attract high-quality leads and convert them into loyal customers.

Foster Collaboration Across Teams
You'll partner closely with Sales to align marketing with revenue-generating efforts, ensuring our go-to-market strategy is efficient and results-oriented.

Use Data to Drive Decisions & Results
Leverage data to guide your marketing decisions, monitor campaign effectiveness, and track performance metrics like customer acquisition costs and return on investment.

Lead & Inspire a Diverse, High-Performing Team
As a mentor, you'll empower a team of creatives and strategists to be their best, fostering a culture of collaboration, innovation, and growth.

Elevate Weel's Brand Presence
As a key player in defining Weel's market position, you'll lead the effort to amplify our brand identity, making our value propositions stand out in the competitive fintech landscape.

A Day in the Life:

At Weel, you'll transform the future of expense management, shaping the future of a fast-growing fintech startup. You'll drive revenue-focused strategies, work hand-in-hand with cross-functional teams, and make a significant impact as we embark on our Series B journey.

Salary:

$120,000 - $180,000 per year, depending on experience.

The Ideal Candidate:

We're seeking a strategic leader with 3+ years of marketing experience in high-growth B2B SaaS or fintech environments. You should have expertise in demand generation, sales and marketing alignment, data-driven marketing, and brand strategy.

We're Better Together:

We celebrate uniqueness and diversity of experiences because we know that bringing together different points of view is our strength. If you don't think you meet all the requirements, but align with our values, we'd love to hear from you.



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