Digital Marketing Coordinator

6 days ago

Brisbane, Queensland, Australia Ray White and Loan Market Full time

At Ray White and Loan Market, we're seeking a skilled Digital Marketing Coordinator to drive our social media marketing strategy and help our Loan Market and own-branded brokers find and keep clients.

The ideal candidate will work closely with our marketing team to create engaging social media content, develop monthly social media calendars, and administer our corporate social media accounts.

Main Responsibilities:

  • Develop monthly social media content for Loan Market Australia & New Zealand (Facebook, Instagram, Google Business, TikTok).
  • Administer Loan Market Australia and New Zealand corporate social media accounts (Facebook, Instagram, TikTok).
  • Create monthly social media content calendars for Loan Market Australia brokers, Loan Market New Zealand brokers, own-branded brokers, and the corporate Loan Market Australia accounts (Facebook, Instagram, Google Business).
  • Identify trending topics in the consumer media that we could engage with and enhance via our content.
  • Contribute to monthly marketing reports.
  • Work with our in-house content creation team to develop video content for social media advertising.
  • Manage paid social media consumer program for Loan Market Australia.
  • Write concise advertising post copy for brokers.
  • Write in-depth LinkedIn articles for select brokers.

Requirements:

  • Marketing or communications degree.
  • At least 2 years' experience in digital content marketing, communications, social media, or content strategy.
  • Experience in identifying target audiences and devising cross-channel marketing campaigns that engage, educate, and motivate.
  • A keen eye for aesthetics and ability to quickly interpret and hold true to brand guidelines.
  • Quick mental feet to work to deadlines across multiple projects.
  • Good writing skills and ability to write short, snappy, and catchy post copy that authentically represents our Loan Market brand.
  • Basic design skills using templates to produce social media assets is advantageous.
  • Good interpersonal skills to liaise with brokers.
  • Ability to interpret and dissect data and statistics to create relevant and helpful social assets.
  • Experience using Meta Suite to shape advertising outcomes in line with goals.
  • On the forefront of the latest trends and best practices in social media and online marketing.
  • Hunger to experiment and grow engagement across channels.
  • Ambitious, influential, creative, and pays close attention to detail.
  • Experience in the financial sector is favourable, but not essential.

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