Digital Marketing Manager
2 months ago
Job Summary
LION Digital is seeking a highly skilled Digital Marketing Manager to lead the strategic development and execution of paid Search advertising campaigns for our clients. As a key member of our team, you will be responsible for optimizing campaigns for peak efficiency and ROI, fostering growth, and scalability.
Key Responsibilities
- Develop and execute comprehensive paid Search advertising strategies to drive business growth and revenue.
- Collaborate with cross-functional teams to ensure alignment with LION Digital's strategic objectives and client goals.
- Analyze campaign performance data to identify areas for improvement and optimize campaigns accordingly.
- Stay up-to-date with the latest industry trends and best practices in paid Search advertising.
- Provide regular campaign performance reports to stakeholders and make recommendations for improvement.
Requirements
- Minimum of 5 years of experience in performance marketing, managing budgets of $20k - $100k+ per month.
- Strong knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Google Analytics 4, and Google Tag Manager (GTM).
- Proficiency in using search data to generate insights and drive viable bidding strategies that harvest value from the platforms and partners in use.
- Strong analytical skills, with expertise in using tools specific to core Search duties.
- Exceptional communication and interpersonal skills for effective cross-team collaboration.
- A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.
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