Digital Marketing Manager

2 months ago


Brisbane, Queensland, Australia LION Digital Full time

Job Summary

LION Digital is seeking a highly skilled Digital Marketing Manager to lead the strategic development and execution of paid Search advertising campaigns for our clients. As a key member of our team, you will be responsible for optimizing campaigns for peak efficiency and ROI, fostering growth, and scalability.

Key Responsibilities

  • Develop and execute comprehensive paid Search advertising strategies to drive business growth and revenue.
  • Collaborate with cross-functional teams to ensure alignment with LION Digital's strategic objectives and client goals.
  • Analyze campaign performance data to identify areas for improvement and optimize campaigns accordingly.
  • Stay up-to-date with the latest industry trends and best practices in paid Search advertising.
  • Provide regular campaign performance reports to stakeholders and make recommendations for improvement.

Requirements

  • Minimum of 5 years of experience in performance marketing, managing budgets of $20k - $100k+ per month.
  • Strong knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Google Analytics 4, and Google Tag Manager (GTM).
  • Proficiency in using search data to generate insights and drive viable bidding strategies that harvest value from the platforms and partners in use.
  • Strong analytical skills, with expertise in using tools specific to core Search duties.
  • Exceptional communication and interpersonal skills for effective cross-team collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.


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