Digital Marketing Strategist
3 weeks ago
Our client, a prominent digital marketing agency, is seeking a Digital Director to lead their Brisbane team. This senior leadership role is focused on driving growth through strategic digital marketing efforts, optimizing performance-based campaigns, and leading a talented team of specialists across multiple channels.
Key Responsibilities:- Strategic Planning: Develop and implement comprehensive digital strategies, aligning them with broader business goals to boost customer acquisition and revenue.
- Campaign Optimization: Oversee the execution and continuous refinement of digital campaigns, including A/B testing and performance analysis.
- Team Leadership: Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of continuous learning and innovation.
- Data Analysis: Establish KPIs, create detailed performance reports, and use data-driven insights to guide strategic decisions.
- Cross-Functional Collaboration: Work closely with internal teams and external partners to ensure cohesive messaging across all campaigns.
- Budget Management: Manage digital budgets to maximize ROI and identify cost optimization opportunities.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 6+ years of experience in digital marketing, with expertise in SEM, social media, display, and programmatic.
- Strong analytical skills and proficiency in tools like Google Analytics and Google Ads.
- Proven leadership, communication, and project management abilities.
- Experience managing large budgets in fast-paced environments.
Preferred Skills:
- eCommerce or direct-to-consumer marketing experience.
- Familiarity with MarTech stacks, CRM systems, and certifications in platforms like Google Ads or Meta Ads.
For this exciting opportunity, please submit your application to S2M Digital Recruitment.
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