Content Strategist

10 hours ago

South Melbourne, Victoria, Australia Spotlight Retail Group (SRG) Full time
About the Role

We are seeking a highly skilled Content Strategist to lead our copywriting team and drive the development of compelling content for our eCommerce sites.

Key Responsibilities
  • Develop content ideas that align with our overall content strategy and business objectives.
  • Lead and mentor a team of copywriters, setting goals and managing workloads.
  • Ensure exceptional content quality, consistency, and adherence to brand guidelines.
  • Partner with cross-functional teams to create integrated campaigns and optimize content performance.
  • Track content performance, keyword rankings, and provide insights to measure success.
Requirements
  • Prior experience with blog content writing and strong SEO skills, including keyword research and tracking.
  • Proven leadership and expertise as a copywriting leader with a strong portfolio showcasing exceptional writing and editing skills.
  • Deep understanding of brand identity, content strategy development, and the ability to drive engagement and conversions.
  • Strong knowledge of content management systems, SEO, analytics tools, and digital marketing best practices.
  • Results-oriented and resilient, with the ability to meet tight deadlines and manage multiple projects.
About Us

Spotlight Retail Group (SRG) is a leading Australian retail company with a diverse set of businesses and assets. We offer a culture that rewards initiative and creativity, with opportunities for career growth and development.

We pride ourselves on providing our team members with a supportive and collaborative work environment, with access to training and development opportunities.

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