Business Intelligence Lead

7 days ago

Chatswood, Australia beBeeCustomerInsightsManager Full time $120,000 - $160,000
About Our Customer Insights Opportunity

As a key member of our team, you will develop and implement a customer insights strategy that drives business results. You will conduct qualitative and quantitative research, analyze industry trends, and collaborate with cross-functional teams to optimize event performance and client satisfaction.

  • Providing in-depth research for specific industries and markets, as well as existing and new customers
  • Leading the development and implementation of a comprehensive customer insights strategy tailored to diverse industries
  • Overseeing the collection and analysis of data from various sources with a focus on understanding industry-specific trends and preferences
  • Utilizing advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends
  • Collaborating closely with various functions to elevate relevant functional campaigns based on customer insights
  • Partnering with Directors to identify opportunities for innovation and improvement within each industry segment
  • Monitoring key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention
  • Staying up-to-date with industry trends and best practices in customer insights, event analytics, and experiential marketing
Key Responsibilities:
  • Possess a Bachelor's degree in Marketing, Business Administration, or a related field; Master's is not mandatory but highly considered
  • Be able to demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors
  • Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques
  • Demonstrate a solid background in customer insights, market research, or analytics within the events industry.
  • Exhibit excellent strategic thinking and problem-solving skills
  • Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels
  • Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools
  • Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas

We prioritize work-life balance across our organization. We offer an appealing work prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will support you in meeting your responsibilities and achieving your long-term goals.

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