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Strategic Industry Insights Lead
2 weeks ago
This role involves developing and implementing a comprehensive customer insights strategy across diverse industries. The ideal candidate will possess a strong background in marketing, business administration, or a related field, with experience in leading customer insights initiatives within various sectors.
- Key Responsibilities:
- Develop and implement a customer insights strategy for diverse industries
- Conduct qualitative and quantitative research to analyze industry trends and preferences
- Collaborate with cross-functional teams to optimize event performance and client satisfaction
About the Role: This is a permanent full-time position based in Chatswood, Sydney, with the possibility of combined home/office-based arrangements to facilitate flexible work-life balance.
The successful candidate will contribute to the development and implementation of a comprehensive customer insights strategy tailored to the diverse industries served. They will oversee the collection and analysis of data from various sources, focusing on understanding industry-specific trends and preferences.
Requirements: A Bachelor's degree in Marketing, Business Administration, or a related field, with a proven track record of successfully leading customer insights initiatives within diverse industry sectors. Expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques, as well as a solid background in customer insights, market research, or analytics within the events industry.
Benefits: Our company offers a healthy work-life balance, numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals to support employees' personal and professional growth.