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Digital Acquisition Strategy Manager

3 weeks ago

Sydney, New South Wales, Australia beBeePerformance Full time $180,000 - $240,000
Job Description

We are seeking a highly experienced performance manager to lead our global digital acquisition strategy. This role oversees the end-to-end digital funnel with a strong focus on paid advertising, analytics, and multi-market growth.

This role is ideal for someone with 7+ years' experience in financial services or other highly regulated industries, and a strong grasp of digital advertising within these environments.

The position also owns the Performance Team, managing cross-channel campaigns and ensuring alignment with business goals across regulated regions.

  • Lead campaign execution, optimization, and scaling with full-funnel ownership.
  • Implement testing, bidding strategies, and optimization frameworks to increase ROI.
  • Navigate and apply platform-specific compliance rules for forex/CFD/crypto across multiple platforms.
Responsibilities

Key responsibilities include:

  • Own and drive paid media strategy across key platforms.
  • Ensure campaigns adhere to stringent platform compliance.
  • Manage server-side tracking integration with backend systems.
  • Own UTM tracking protocols and campaign attribution accuracy across platforms.
  • Deliver strategic market recommendations based on regional data and insights.
Requirements

Required skills and qualifications include:

  • 7+ years in digital performance marketing, ideally in financial services or other highly regulated industries.
  • Proven track record managing teams and digital budgets in regulated environments.
  • Demonstrated success in early-stage fintech or startup environments.
  • Expertise in policy and account structures.
  • Solid experience with analytical and reporting tools.
Benefits

Benefits of this role include:

  • Flexible working hours and work-from-home options.
  • Access to training opportunities and professional development programs.
  • Complimentary food and snacks during work hours.