Digital Strategy Executive

1 week ago

Sydney, New South Wales, Australia beBeeDigitalLeader Full time $120,000 - $150,000
Head of Digital Experience

This pivotal leadership role sits within the digital marketing team and will own the strategy for attracting, engaging, and converting target audiences.

Key Responsibilities
  • Create and execute a unified strategic vision for web and email programs, focusing on audience acquisition, engagement, nurture, and conversion.
  • Ensure all web experiences feature the latest product messaging and reflect current company priorities and campaigns.
Audience Growth & Acquisition
  • Drive audience growth by establishing best practices for search engines and new AI-powered platforms.
  • Manage local SEO and content agencies to produce high-impact, locally relevant content that fuels organic growth.
  • Collaborate with global HQ teams to implement SEO best practices while advocating for regional market needs.
Engagement & Conversion Optimisation
  • Collaborate on the strategic vision of the experimentation and A/B testing program across web and email, in partnership with the analytics team, to continuously improve conversion rates and performance.
  • Conduct and synthesise user experience research to uncover deep user insights that inform design decisions and identify new opportunities for growth.
  • Work with developers, web producers, and marketing managers to design and test new digital experiences.
Stakeholder Collaboration & Leadership
  • Act as the primary web strategy liaison between the digital marketing team, local sales teams, and global stakeholders.
  • Build and maintain strong, collaborative relationships, understanding business needs and translating them into effective digital strategies.
Performance Reporting & Insights
  • Establish key performance indicators and regularly report on the holistic performance of web and email programs to senior leadership.
  • Deliver actionable insights on audience behaviour, channel effectiveness, and campaign impact, providing clear recommendations for future optimisation.
Requirements
  • Proven experience in a senior digital marketing leadership role, with a strategic focus on both web platforms and email marketing strategy.
  • Demonstrated success in developing and executing integrated digital strategies that drive audience growth and achieve business objectives.
  • Deep expertise in Search Engine Optimisation (SEO) and a strong understanding of modern content marketing principles.

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