Digital Acquisition Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $90,000 - $120,000

Job Opportunity

We are seeking a digital marketing specialist to play a crucial role in the success of our business. The ideal candidate will have a passion for digital marketing, be eager to take ownership of key initiatives, and have a hunger to develop professionally.

About Our Company

Our company is a leading provider of money transfer services with a presence in 197 countries and territories. Our mission is to deliver highly reliable payment services to our customers, and we're committed to being the most progressive and inclusive money transfer business in the world.

This job is perfect for you if:

You're ready to own and execute digital acquisition campaigns from conception to execution

You're passionate about mobile app growth and user acquisition

You have experience with platforms like Google Ads, Meta, and Apple Ads

You want to have direct impact on business growth metrics

You're analytical and enjoy making data-informed decisions

You're looking for a role where you can truly grow and develop

Responsibilities:

Own and execute digital acquisition campaigns across Australia & New Zealand markets, with a focus on user acquisition

Manage day-to-day operations of performance marketing channels including search, social, and app store advertising

Monitor campaign performance, optimize budgets, and make recommendations for improvement

Collaborate with the broader marketing team to ensure alignment between digital initiatives and overall brand strategy

Develop testing frameworks to continuously improve conversion rates and reduce acquisition costs

Provide regular reporting on key performance metrics and actionable insights

Develop and manage geo-targeted campaigns to drive traffic to retail locations, using localized messaging and offers

Stay up-to-date with digital marketing trends and new platform features

Test emerging digital channels and ad formats to discover new acquisition opportunities (we have a great test and learn philosophy)

Requirements:

2-4 years' experience in digital marketing with hands-on campaign management experience

Demonstrated experience with paid social, paid search, and/or app campaigns

Understanding of marketing analytics and attribution models

Experience with digital marketing platforms (Google Ads, Meta Ads, Apple Search Ads)

Familiarity with analytics tools such as Google Analytics, Amplitude or similar

Strong problem-solving skills and attention to detail

Excellent communication skills and ability to work collaboratively

Comfortable with exploring new platforms and adapting quickly to changing digital landscapes

Strong understanding of mobile app marketing

Perks & Benefits:

Career Advancement: Don't just join us—soar with us We offer ample opportunities for internal growth and professional development.

Prime Office Location: Enjoy the convenience of our centrally located office, putting shopping and dining at your fingertips.

Be Part of a Global Powerhouse: You're not just joining a team, but a global leader in money transfer services. Make an impact that resonates worldwide.

Birthday Leave: Celebrate your special day the way it's meant to be—off work Enjoy a free day to make your birthday even sweeter.

Why Work With Us

Our company values innovation, inclusivity, and customer satisfaction. If you share these values and are passionate about digital marketing, we'd love to hear from you.

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