
Industry Insights and Market Research Professional
5 days ago
We are seeking a skilled professional to lead and manage industry insights projects, drive business growth, and improve decision-making across diverse sectors. The successful candidate will develop and implement a comprehensive industry insights strategy, conduct qualitative and quantitative research, analyze market trends, and collaborate with cross-functional teams to optimize event performance and client satisfaction.
About the Role:
- Key Responsibilities:
- Provide in-depth qualitative and quantitative research for specific industries and markets
- Develop and implement a tailored industry insights strategy based on market analysis
- Oversee data collection and analysis from various sources, focusing on understanding industry-specific trends and preferences
- Utilize advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends
- Collaborate closely with functions to elevate relevant functional campaigns based on industry insights
- Partner with senior stakeholders to identify opportunities for innovation and improvement within each industry segment
- Monitor key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention
- Stay up-to-date with industry trends and best practices in market research, event analytics, and experiential marketing
Requirements:
- Possess a degree in Marketing, Business Administration, or related field; Master's not mandatory but highly considered
- Demonstrate a proven track record of successfully leading industry insights initiatives within diverse sectoral contexts
- Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques
- Demonstrate a solid background in market research, customer insights, or analytics within the events industry
- Exhibit excellent strategic thinking and problem-solving skills
- Have high-level communication skills for verbally and visually communicating insights to senior stakeholders
- Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools
- Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas
What We Offer:
- A permanent full-time role with flexible working arrangements
- A healthy work-life balance across the organization
- An appealing working prospect for our people
- Numerous wellbeing initiatives
- Shared parental leave
- Study assistance and sabbaticals
- Discounted health plan rate and optical assistance
- Life assurance and income protection
- Option to buy additional annual leave days
- Employee Assistance Program
- Flexible working arrangements
- Benefits for you and your family
- Access to learning and development resources
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