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Senior Brand Manager

2 months ago

Richmond, Australia Mattel, Inc. Full time
Senior Brand Manager

At Mattel, we're seeking a seasoned Senior Brand Manager to drive the development and execution of go-to-market plans for our iconic brands. As a key member of our Marketing team, you'll be responsible for inspiring the wonder of childhood every day.

Key Responsibilities:

  • Develop and execute annual marketing plans for long-term growth, aligned with global priorities and targets.
  • Evaluate and re-evaluate plans in line with business needs, changing marketplaces, key objectives, and initiatives.
  • Analyze and interpret marketing, trade, and consumer research information to inform pricing, promotions, distribution channels, advertising, and competition strategies.
  • Make recommendations on product development to ensure local requirements are considered.
  • Review weekly POS, NPD, and sales information to recommend changes in pricing, media, and product mix.
  • Set high-level A&P plans and directions, working with Brand Managers and Coordinators to ensure budgets are maintained and accurate.
  • Set local brand objectives to align with short- and long-range strategies, in alignment with global targets.
  • Collaborate with Mattel Sales to develop plans to create additional sales opportunities for retailers, driving year-over-year growth.
  • Lead the business unit from a marketing perspective, working closely with the Sales BU lead to ensure business financial targets are achieved.

Requirements:

  • Tertiary qualification in marketing, business management, economics, or a related field.
  • 5+ years of experience as a Brand Manager, with a proven track record of driving growth and innovation.
  • Experience working with retailers to build and execute plans.
  • Ability to inspire, engage, and influence others.

About Mattel:

Mattel is a purpose-driven company that creates innovative products and experiences that inspire, entertain, and develop children through play. We're committed to facilitating a diverse and inclusive workplace that values and shares an infinite range of ideas and voices.