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Marketing Manager

2 months ago

Sydney, New South Wales, Australia Woolworths Supermarkets Full time
About the Role

We are seeking a highly skilled Marketing Manager - Brand Development to join our team at Woolworths Supermarkets. As a key member of our Brand Marketing team, you will be responsible for executing and optimizing marketing projects, activities, and campaigns to drive business and brand health results.

Key Responsibilities
  • Support the Brand Planning process, including strategy, development, and execution of brand plans
  • Play a key role in activating and executing the marketing calendar, including seasonal and brand campaigns
  • Execution of key elements of ATL and BTL integrated campaigns with strong measurement plans that deliver incremental sales and positive ROI
  • Review and analyze sales and brand dashboards to make key assessments on brand performance
  • Lead briefs and the development of tactical brand communications
Requirements
  • 2+ years marketing experience at a Tier 1 FMCG/Retail organization and tertiary qualification in Marketing, Business, or Commerce
  • Previous experience in ATL and BTL campaigns
  • Exposure to the Brand Development process from insight and strategy to execution
  • Ability to navigate a complex and multi-faceted product development environment
  • Strong communication skills and ability to manage a large network of stakeholders with confidence
About Us

Woolworths Supermarkets is a leading retailer in Australia and New Zealand, committed to creating better experiences for our customers and communities. We are a dynamic and inclusive workplace that values diversity, equity, and inclusion. We offer a range of benefits, including salary sacrifice, flexible work arrangements, and access to our employee assistance program.