Marketing Breakthrough Strategist

3 weeks ago

Sydney, New South Wales, Australia GroupM Full time

Unlocking Marketing Potential

Elevate your career as a Group Planning Director at EssenceMediacom, a pioneering agency within GroupM. We're seeking an exceptional individual to join our team and drive marketing breakthroughs for leading brands.

About the Role

You will be the key storyteller, connecting all dots, defining ideas, and architecting systems. Working closely with our strategy team, you'll engage with business leadership to deliver client objectives and collaborate with marketplace counterparts to execute strategies.

Achieve success by developing innovative strategies across various clients, including adidas, Bayer, Dell, Google, Mars, PlayStation, The Coca-Cola Company, and Uber. Our enviable client roster presents unparalleled opportunities for growth.

What Sets You Apart

  • Strong foundation in media channels, encompassing paid, owned, and earned media.
  • Comfortable working with data to extract actionable insights, translating them into planning implications and optimizations.
  • In-depth understanding of the latest research on media effectiveness and its role in driving growth.
  • Experience in audience and signal planning, crafting audiences and translating them into segments for activation.
  • Proficiency in planning tools, from audience planning to allocation and optimization.
  • Ability to work with implementation teams to translate strategies into actionable plans for brands.
  • Delivering digital solutions relevant to clients' businesses/brands by fine-tuning budget allocation, weights, phasing, site mix, and creating media plans.
  • Building key relationships with client stakeholders in marketing, planning, and strategy.
  • Sharing thought leadership on media planning effectiveness with client teams.

About You

  • Skilled communicator who can turn numbers into compelling stories, simplifying complex media concepts.
  • Excited about building connected systems that drive business solutions.
  • Awareness of award-winning work.
  • Trusted advisor who quickly understands clients' business needs and develops effective solutions.

What We Offer

  • 'Strive' flexible working policy.
  • Learning and Development Academy.
  • WPP Global Employee Discounts.
  • Reconnect Program (work in our offices overseas).
  • Industry-leading parental leave.
  • Birthday leave and Culture initiatives throughout the year.
  • DE&I program.

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