Portfolio Growth
3 days ago
Unlock a new era of growth and retention with AGL Energy, a pioneering energy company shaping Australia's sustainable future.
As the Senior Manager, Portfolio Growth & Retention, you will spearhead targeted campaign initiatives and digital experiences that balance retention targets with cross-sell and upsell ambitions across our existing customer base, maximising profitability and customer lifetime value.
This strategic role involves owning the integrated marketing plan for retention and value optimisation campaign activity across the cross-functional team, aligning with the proposition, performance, and planning team to create one view of go-to-market activity.
You will be responsible for setting out objectives and targets for campaigns, customer experience, and digital interactions in line with wider retention and value optimisation objectives and monitor and optimise performance.
To drive business growth, you will also own the optimisation of the digital sales journey for existing customers, utilising analytics to identify and action improvements to digital platforms.
In this pivotal role, you will analyse, report, and present results and actionable insights to drive continuous improvement across Portfolio Growth & Retention marketing activities.
We are seeking an experienced leader with a Bachelor's degree in marketing, business, economics, or a related field, with a proven track record in developing and implementing successful marketing strategies.
The ideal candidate will have demonstrated ability to optimise decision-making logic for Portfolio Growth and Retention Strategies and experience in continuous improvement and optimisation of marketing strategies.
A prior experience in managing end-to-end campaigns, including agency liaison and reporting on ROI, is essential, as well as proficiency in budget planning and financial management.
Prior success in driving customer retention initiatives, project management abilities for effective campaign execution, and strong analytical and strategic thinking skills with a data-driven approach are highly desirable.
Exceptional communication and presentation skills, along with strong interpersonal skills for effective collaboration with cross-functional teams, are crucial for success in this role.
At AGL Energy, we offer a range of benefits, including flexible working options, discounts on energy, telcos, and solar plans, and access to an additional week of recharge leave per year.
We welcome applicants from diverse backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community.
AGL Energy is committed to maintaining a diverse workforce and encourages applicants to share their lived experiences.
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