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Portfolio Growth

2 months ago


Cremorne, Australia AGL Energy Full time
Role Overview

In this strategic leadership role, you will be responsible for delivering targeted campaign initiatives and digital experiences that balance retention targets with cross-sell and upsell ambitions across the existing customer base, maximising profitability and customer lifetime value.

You will manage a cross-functional team and support opportunities to enhance the digital experience and customer journey for residential and SME customers, aligning with teams across Customer Markets.

This is an exciting opportunity to join AGL Energy's Product & Commercial Team, which delivers competitive and sustainable product offerings and propositions across the Australian market.

Key Responsibilities
  • Owning the integrated marketing plan for retention and value optimisation campaign activity across the cross-functional team, aligning with the proposition, performance and planning team to create one view of the go-to-market activity.
  • Setting out objectives and targets for campaigns, customer experience and digital interactions in line with wider the retention and value optimisation objectives and monitor and optimise performance.
  • Driving optimisation of the digital sales journey for existing customers, utilising analytics to identify and action improvements to digital platforms.
  • Analysing, reporting and presenting results and actionable insights to drive continuous improvement across Portfolio Growth & Retention marketing activities.
About You

We are seeking a highly experienced and skilled professional with a Bachelor's degree in marketing, business, economics or a related field. Your background should include experience in marketing analysis, preferably in the energy or regulated industries and proven experience in developing and implementing successful marketing strategies.

Demonstrated ability to optimise decision-making logic for Portfolio Growth and Retention Strategies and experience in continuous improvement and optimisation of marketing strategies is essential.

Prior experience in managing end-to-end campaigns, including agency liaison and reporting on ROI, including proficiency in budget planning and financial management is also required.

You should have demonstrated success in driving customer retention initiatives, project management abilities for effective campaign execution and strong analytical and strategic thinking skills with a data-driven approach.

Exceptional communication and presentation skills as well as strong interpersonal skills for effective collaboration with cross-functional teams are necessary.

What We Offer

As a valued member of our team, you can expect a competitive salary range of AU$120,000 - AU$180,000 per annum, depending on experience, plus a range of benefits including flexible working options, discounts on energy, telcos and solar plans, participation in our reward and recognition program and access to study assistance, AGL's share purchase plan and insurance deals.