Mid-Market Demand Generation Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $60,000 - $100,000

At the forefront of digital frontline workplaces, we connect deskless workforces to achieve harmony. Our solution addresses common issues faced by global enterprises through scheduling tools, task management, communication, and learning within a single app.

Your Role:

We're seeking a performance-driven Solution Marketing Specialist to spearhead community-led demand generation initiatives for continued growth in the mid-market SME segment.

This role is ideal for a digital-first marketer with expertise in B2B SaaS, community engagement, content repurposing, and paid media across Reddit, LinkedIn, industry forums, and review platforms like G2.

As a key contributor to the global demand generation team, you'll design and execute high-impact campaigns connecting with small and medium enterprise buyers where they learn and engage.

  • Community Engagement: Monitor and contribute to discussions on LinkedIn, Reddit, G2, and other online communities, sharing content, answering questions, and sparking engagement.
  • Content Creation & Localization: Create new content relevant to SME buyers, adapting global content, blogs, videos, carousels to APAC context.
  • Go-to-Market Strategy Execution: Collaborate with product marketing to develop and execute tailored go-to-market strategies for the SME segment.
  • SEO & Content Strategy Alignment: Work with the global marketing team on content strategies, creating regional content supporting organic growth and aligning with keyword strategies.
  • Paid Campaigns: Execute digital ads and campaigns targeting SMEs.
  • Analytics & Reporting: Track UTMs, attribution, conversion rates, and performance metrics, sharing insights with the global demand team.
  • Review Platform Management: Oversee WorkJam's presence on G2 and other review platforms, driving review collection to maintain strong ratings.
  • Competitive Intelligence: Monitor competitor activities and positioning in the SME space.
  • Sales Collaboration: Regularly work with the APAC sales and business development team for leads.

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